Responsible for daily operations, in particular product management, user experience, and research.I'm the director and the lead designer of multiple second screen applications, in collaboration with TVI/Media Capital Digital and Cristiano Ronaldo.

In NOVA-LINCS I have been conducting research since the beginning of my MSc. I published different works mainly in the areas of User Experience, Second Screen, Public Displays and Human Computer Interaction (http://nova-lincs.di.fct.unl.pt/person/108).

In bViva I designed the base UI for the applications powered up by Loyalty4G for Retail, a framework that aimed at improving a costumer's the overall shopping experience. It allowed retailers to get in touch and communicate with their customers at every moment of their shopping process, rewarding them for being mobile, for coming to the store and being Loyal. Based on indoor location technologies combined with a custom-made, save-and-reward-based mobile application, the system provided entertainment, advice, help and segmented content and rewards for loyal customers.