Prashant Chaudhary Email & Phone Number

New York, Ny , Us

Leading global product management team for Amagi's advertising offering (Amagi AdsPlus), dynamic SSAI product suite (Amagi Thunderstorm), and Amagi Analytics.Spearheading the development and implementation of innovative advertising, SSAI, and analytics solutions. Responsible for significant revenue growth through strategic product management initiatives.

Sunnyvale, Ca, Us

Led the Yahoo Supply Ads Product team of 25+ highly talented product managers across multibillion dollar revenue lines. Supervised ATV/CTV, Yahoo! O&O, Native, and the broader Yahoo SSP product.

New York, Ny, Us

Led the product management function responsible for defining and executing product roadmaps for Cadent’s audience platform, identity graph, DSP, and TV/digital measurement products under both DaaS (Data as a Service) and SaaS models. Handled efforts to bring addressability and measurability to the digital and advanced TV ecosystem with a set of audience management tools, data onboarding platform and advertising activation products.

Head of the product team with responsibility for DSP, graph licensing, onboarding, and insights products. Responsible for improving identity mapping capabilities to bring addressability to mobile, desktop, and OTT universe. Won multi-million-dollar graph and data licensing deals, by beating industry’s leading providers on both accuracy and coverage, to establish 4INFO as a key player in the identity space. Responsible for evaluating and developing partnerships including data licensing and joint product development. Led and coached PMs, data analysts and data engineers to deliver on new and existing product initiatives.

Responsible for adding new revenue streams with new DSP reporting and campaign measurement capabilities. Migrated 4INFO’s device graph to a robust identity solution by adding new nodes, improving accuracy, and widening device and geographical coverage. Delivered a store visit lift measurement product capable of using most omnichannel campaign exposure logs. Built the data analytics function (with analysts & engineers) and led key data science initiatives to improve margins.

Built the product management team with new hires to handle rapid growth in the company’s product portfolio. Delivered 8x revenue growth over 2 years by building a cross-screen campaign management suite with enhanced targeting capabilities, multiple bidding strategy options and an adaptive "smart" bidder for optimization. Migrated media buying from ad network mediation to programmatic RTB to reduce traffic acquisition costs by 55%. Delivered a highly visual reporting and insights tool with campaign metrics reporting and deep drill-down capabilities.

Santa Clara, Ca, Us

Led a team of product interns and data analysts to deliver on the key goals of the product. Built Telenav’s advertising product ecosystem from scratch with location-based search and display ads. Built advanced location and dayparting capabilities with a near-real-time ad optimization and analytics platform. Delivered location-based retargeting capability that built audiences on the basis of past user behavior. Developed Telenav's hyperlocal mobile ad network to serve location-based ads in other third-party mobile applications. Worked with the business development team in developing the publisher network for the ad network.Led the initial development of the industry’s first mobile browser-based navigation product to support Telenav's ad syndication efforts. The product is HTML5 based and features advanced voice-guided turn by turn direction capabilities and has been spun off into a full-blown independent product.

Atlanta, Ga, Us

Responsible for business & product management of performance advertising product portfolio. Managed the search advertising platform that supported the publisher network with Pay-Per-Call ads. Increased the call conversion rate and quality across O&O and network properties leading to higher advertiser satisfaction and subsequently increased revenue and retention. Managed the suite of ad management APIs to help automate ad creation and management by various advertising partners. Led the integration of Pay-Per-Call platform with AT&T’s Yellow Pages sales that was instrumental in the growth of monthly revenue from USD 150k (pilot) to 4 million (full integration) within 15 months.Responsible for the nascent pay per click ad platform that ran campaigns for large national advertisers. Created an analytics platform with third party integration to deal with the needs of various ad agencies.

Beverly Hills, California, Us

Responsible for Ticketmaster’s global payment transaction processing systems that handled billions of dollars of payment operations via internet, phones and retail channels. Managed the complex relationship and integrations with various payment processors in different countries across North America, Europe and Asia. Led the integration of 3-D Secure authentication protocol for internet payments and dynamic currency conversion projects in US and European markets resulting in annual cost savings in excess of USD 8 million. Developed the secondary market payout platform that handled sending outbound payments via Paypal and ACH bank transfers to users participating in the ticket resale exchange. Led the launch of Ticketmaster gift cards in US leading to millions of dollars in sales. Subsequently led the extension of the same program in Canada and Mexico. The responsibilities included dealing with complex legal, financial and account issues; managing production, activation and fulfillment of physical cards via internet, retail and phone channels; and ensuring seamless payment integration across all channels.

Helped this Indian entertainment focused blog to morph into a user-driven content site featuring movie reviews, news, video, music and a Fanclub feature. Utilized organic SEO and other viral marketing techniques to grow the site traffic to over 150k unique visitors and close to 1 million page views per month.

Created a domain monetization business through acquisition of medium to high-traffic domain names. Analyzed web search and keyword pricing information to acquire & manage a portfolio of hundreds of domain names.

San Francisco, California, Us

Developed the business plan and product roadmap for a startup focused on information markets as part of an incubator program. Helped market the parent executive search firm in the venture community and to prospective clients.

Troy, Mi, Us

Led the conception and initial development of a new online travel product. Worked in close cooperation with the sales team to decide on product features, functional specifications, product positioning and targeting potential partners. Worked with 3 different partners in the travel industry for creating different integration scenarios and prepared functional specifications and landing pages separately for each scenario.

Noida, Uttar Pradesh, In

Worked on multiple projects for 2 large clients - NCR Corporation & Conexant Systems, Inc. Consultant Product Manager (NCR Corporation)• Created product specifications for a large-scale web-based Product Definition Management system through extensive consultation with business users at NCR Corporation. Coordinated the development by working closely with design and development teams.Software Engineer (Conexant Systems)• Led a team of 5 to develop a Product Data Management (PDM) system for Conexant Systems, Inc. Handled the the requirements gathering and business analysis of the later stages of the project. Designed and developed a commercial web application for ordering and shipment tracking by customers. Developed various web & client-server business workflow applications, effectively reducing paperwork and turnaround time of various business processes.

Mba, Marketing, Entrepreneurial Finance

Bs, Chemical Engineering