Digital Marketing Specialist
CurrentIt’s Planon’s mission to optimise all processes in Real Estate and Facility Management to improve building operations, create a healthy and engaging workplace for building users, and make better use of limited resources.- Migrating https://planonsoftware.com and two subsites to a new CMS.- Creating new web functionality for https://planonsoftware.com.- Implementing Adobe Chatbot- Setting up and maintaining Adobe Marketo programs.- Technical SEO to improve discoverability, crawling, indexing and core web vitals.- SEO research for new product market combinations.- Set up Google Tag Manager and Google Analytics 4 to track successful lead conversions.- Create dashboards in Google Looker Studio for brand and campaign monitoring.- CWV optimizing https://planonsoftware.com.- Improve ranking of planonsoftware.com for new and existing relevant keywords.