Philippe Chretien Email & Phone Number

Châteaufort, Fr

Sèvres, Île-De-France, France

Sèvres, Île-De-France, France

Région De Versailles, France

Gennevilliers

Paris

Infotec France : Ricoh's subsidiary in 2007- 350 employees- Annual TO : 70 M euros Member the Executive committee of Infotec in charge of the Sales and Marketing.Managed 110 sales reps and a team of 10 people.Ensured reporting to Infotec and Ricoh Europe. BUSINESS MANAGEMENT:- Developed and led a sales organization covering: strategic accounts (FG 500, SBF250), large regional accounts, and SMEs.- Drove change management of sales and marketing organizations after the acquisition of Infotec by Ricoh.- Broad experience in sales and business development and in the management of cross-functional executive teams.- Experienced in the development of skills, hiring and coaching.- Targeted, planned and managed marketing and sales activities.- Built measurement and analysis tools for key performance indicators. - Built compensation plans.MARKETING COMMUNICATION :- Defined, implemented and managed a global marketing strategy: products, operational and communication.- Promoted and marketed brand positioning.- Analyzed the potential and new opportunities of business.- Identified Market - lead generation: defined business development and targeting approach.- Created and launched new service offerings: audit, consulting and training.- Deployed internal and external communication strategy and managed the change of corporate brand name.- Managed marketing budgets optimizing the return on investment.MANAGEMENT OF TRANSVERSE PROJECTS:- Launched and implemented a CRM: Sales force and organized its migration to Siebel.- Implemented process improvements in compliance with the requirements of the ISO 9000 certification: o Product, solutions and services launches and management of the pricing, o Inventory management and contracts of outsourcing, o Re-designed of a complete reporting chain. o Managed a comprehensive plan to reduce inventories.

Paris 11, Île-De-France, France

 Product & Services Marketing- Defined product launch roadmaps. Managed Marketing-mix (54 products, 16 software solutions)- Created a new INFOTEC method to help customers reduce Total Cost of Ownership through a print assessment approach- Launched a new service offer: INFOTEC Digital Service PLUS (IDSP) Business Development, Trade Marketing & Training- Identified Market - lead generation: defined business development and targeting approach. Coached sales forces. - Established forecasts at a European level and implemented action and controlling procedures.- Devised and managed training for customers and salesreps.  Marketing Communication- Defined internal and external communication strategy and organised staff events - Devised and coordinated corporate communication, customer events and press relationships. - Oversaw upgrade and development of the website.

Selling to end users and to independent distributors Direct sales : MIF management and new business development in Paris region.  Indirect sales : developed revenue from independent distributors- Recruited, trained and managed salesreps. Results : CANON Club - Best Indirect Sales Manager in terms of units and revenue (1994 and 1998)- 120% of the budget FY1998 (5 M€). Revenue growth = 134% / 97 in equivalent perimeter.

Defining and managing decentralised marketing budget and sales objectives by channel Following up the promotional strategy. Creating and implementing sales tools

Diploma, Marketing

Education record