Poonam Kirkham Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

Additional responsibilities include:Leading and developing marketing campaigns on an international scale, executing in over 6 territories overseeing media planning and creative ensuring knowledge transfer between international marketing and local territories.Responsible for commercial planning and P&L management across UK & Australia through the Home Window lifecycle: Premium (PEST & PVOD), EST, DVD, TVOD.Providing support on licensing and distribution deals.Part of the Senior Leadership Team tasked with driving business growth across the Universal Pictures International transactional business, change management and leading new strategic projects.

London, United Kingdom

Responsible for leading a multi-disciplined team to create, communicate, and deliver industry leading campaign launches across New Release Film and the partner portfolio including eOne, MGM, Paramount and Sky Cinema.Leading the commercial planning, management of budgets and development and delivery of innovative 360 marketing strategies and campaigns overseeing media planning, digital marketing, partnerships, publicity, trade marketing and creation of all marketing materials.Leading and inspiring a team of 6 with a collaborative and inclusive approach, overseeing all development and training. Working closely and collaboratively with senior internal and external stakeholders including filmmakers as well as multiple business units including account management, acquisitions, brand development, creative services, and retail.Key Achievements;- Campaign achievements include Fifty Shades of Grey, MMHWGA, Downton Abbey, Jurassic World Fallen Kingdom, and 1917.- Creative Marketing Initiative Award Winner for Mamma Mia Here We Go Again (2019 BASE Awards). (Shortlisted for Marketing Campaign of the Year (2019 Media Week Awards) and (2019 Campaign Media Awards).- Marketing Campaign of the Year Award Winner for A Quiet Place (2019 BASE Awards).- Distributor of the Year (2016-2020 BASE Awards).- Delivered the first ever movie product placement on ITV’s The X-Factor for Mamma Mia Here We Go Again, becoming the fastest selling Home Entertainment release of 2018.

London, England Metropolitan Area

Supported the Marketing Director on key projects across tentpole brands Trolls, Minions and No Time To Die to drive cinema admissions. Projects included trailer break support, symphony media planning and creative development as well as working on partnership activations with McDonalds and Meerkat Movies.

Uk

Lead the strategic direction and development of all digital marketing content and communications across the Universal Home Entertainment portfolio.

Uk

Promoted from Product Manager, to Senior Product Manager, to Marketing Manager during five years of service. - Delivered innovative and profitable marketing campaigns for high profile blockbusters to smaller, art-house film product across Blu-ray and DVD including Minions, Fifty Shades of Grey, Fast & Furious 7, Jason Bourne and many more.- Deputy to Head of Film; attending senior meetings and taking ownership of special projections to help inform wider strategy.- Responsible for the development and implementation of the full campaign process, from forecasting, P&L management, product development and point-of sale to media planning and creative execution across the full media mix.Key Achievements:- Delivered 33% growth in 2015 with Fifty Shades of Grey achieving the biggest week-1 result of the year selling over 520k units.- Collaborated on Cross Industry Promotion, Movie Weekender in partnership with Bauer Media unlocking incremental editorial value of £350K and delivering the first multi-format industry campaign. - 2015 Compass Award Winner (Outstanding contribution to the business performance of Universal Pictures UK).