Pam Jodway Email and Phone Number

Chief Strategist of marketing, brand strategy and business development consulting company, ready to assist entrepreneurial ventures, start-ups, small businesses and midsize companies with their marketing, communications and business growth efforts. I work alongside company/organization leadership teams to initiate an integrated strategic marketing plan from concept to customer. Primary areas of focus include Identifying market potential, defining prospective customer personas, examining business sector research and analysis, studying purchase consideration/buying cycle and creating acomprehensive marketing and messaging strategy to ensure we maximize impact, engage key audiences, build brands and exceed expectations.

Professor of Practice in the Advertising and Public Relations Department within the esteemed College of Communication Arts and Sciences at MSU. Responsible for teaching, mentoring and inspiring young minds in the classroom through providing relevant and topical content in Basic Skills in Advertising Careers, Integrated Campaigns, Retail Strategy Analysis, Promotions & Sponsorships and Writing for Public Relations.

Serving as chief strategist for all facets of agency branding, messaging and marketing strategy. Lead MARCOM team in successfully developing and implementing an impactful strategic marketing plan that elevates agency brand awareness, communicates our mission and drives donor participation. Develop and strengthen our storytelling and messaging utilizing a myriad of media outlets and vehicles throughout Southwestern Michigan related to sharing our mission, vision and purpose, while driving community partnerships and donor cultivation.

Senior level strategist in marketing, business development and brand strategy for AmeriFirst Mortgage Banking Group/AmeriFirst Home Mortgage. Responsible for leading the company’s corporate and branch marketing, communications, creative services and business development efforts. Primary objectives included maximizing market awareness, strengthening the brand voice and advancing business growth across 70 markets in 12 states. Leader to a team of 12, with a keen focus on research and analysis of consumer behavior, cohesive and dynamic creative development, aggressive digital and social media marketing, maximizing SEO and SEM, implementing CRM for targeted customer marketing along with automated marketing platforms for local branch office promotion, pursuing share of voice through concentrated PR and communication efforts, identifying new market opportunities for growth, developing advertising and media strategies to create top of mind brand awareness.

Executive level leader in the areas of business development, brand strategy, media planning, account management and client relations for this Lansing-based creative services and brand development company. Located in the heart of Pure Michigan and serving an international customer base, my primary focus was to foster a customer-driven approach to providing dynamic and results-oriented marketing solutions for clients by utilizing high impact, powerful multi-media tools.

Adjunct Instructor for Department of Advertising and Public Relations in the College of Communication Arts and Sciences. Developed new curriculum for Media Sales 352 to align with the College's Sales Leadership Specialization.

Senior marketing and communications executive charged with developing and driving brand positioning and messaging for Lansing Economic Area Partnership (Leap, Inc.). Chief promoter of the Greater Lansing region on a local, regional, national and global level as a great place to live, work and conduct business. Innovative marketing strategist focused on transforming the Greater Lansing region to thrive in the new economy. Leader in developing initiatives to attract and retain highly talented individuals to the Greater Lansing region. Strategist in working with student and professional entrepreneurs on early-stage start-up planning and initiatives.

Expanded role for the newly formed Gannett Michigan Media Network (Lansing State Journal, Battle Creek Enquirer, Port Huron Times Herald) regional group majors and national sales teams, including oversight of 61 of Gannett Michigan’s largest advertisers. Direct oversight and management of all revenue generation for the state's daily newspaper, 14 weekly newspapers, several niche audience publications and multiple digital solutions. Additionally responsible for recruiting and developing talent as well as sales and marketing strategies for new business development.

Leadership position for the primary sales development department, responsible for annual sales revenues, with direct management of all sales including retail, segments, majors, nationals, classifieds/outside and inside, niche and custom publication sales and digital sales. This includes developing sales and marketing strategies and tactics for new business development; developing execution plans to ensure success in implementation of plans, leading staff training initiatives. Additional sales management responsibility for Lansing Community Newspapers 12 weekly publications. Staff leadership and development of 7 managers and supervisors, and an outside sales/sales support/inside sales/marketing and advertising creative services team; total staff of 65.

Leadership position for the company’s strategic planning, brand management, business development, marketing research, communications, community relations, strategic partnerships, promotional efforts and circulation sales and marketing. Directed strategic planning process to develop strategies and tactics for propelling forward the company’s revenues, circulation volumes and readership; driving the creative process to create dynamic branding messages; business development support and design of sales presentations with persuasive selling propositions, analysis of market research to determine areas of opportunities for growth, developing and executing strategic plans to drive circulation sales; grow readership and online viewership; establishing strong relationships in the community, successful leveraging of goods and services to drive business and extend marketing opportunities, enhancing the company’s positive image; staff leadership and development of 14 employees.

Developing marketing and business development strategies for six radio stations, maximizing unique brand positions within the multi-station group; developing, creating and executing advertising and promotional campaigns for each radio station; working with all program directors in developing on-air marketing strategies for each radio station that are consistent with the branding images; developing client related promotions and special events that are consistent with brand strategy of each station; developing and executing the brand strategy for the new multi-station sales concept; working with sales management team in the development of sales strategies; developing tools needed to properly represent the individual brands and the group brand, including the creation of a marketing resources library; training and education of sales staff on the individual brands and the group brand; support of four other radio stations outside of the Lansing cluster, including development and execution of brand strategies.

Management of Michigan division marketing services department, including managing all aspects of Coca-Cola brand media, such as planning, buying, execution and evaluation in12 media markets including Detroit, Grand Rapids, Flint and Lansing Specific duties include cost per point analysis, effective gross rating point execution, projection of audience delivery, budget analysis, knowledge of available media alternatives, negotiations, buying and placement of schedules, monitoring of schedule execution, trafficking, invoice management, and post buy analysis. Coordination and execution of multi-media promotional campaigns by brand. Included idea development, negotiation of promotional content with media partners, development of bartered media plan to support, present and “sell-in” promotional opportunities to retail tie-in partners, develop creative including scripts and storyboards as necessary.