StreamAlive provides audience interaction tools for your webinars, livestreaming, conferences and hybrid events to keep people glued to your session and not to second screens.

Wrote, edited and self published the Chennai Expat Guide which is available on Amazon and at various locations around Chennai.

eG Innovations provides end-to-end IT monitoring for applications and IT infrastructure. It specialises in application performance monitoring (APM), digital experience monitoring (DEM), and monitoring of Citrix and VDI deployments for end customers, channel partners and MSPs.In this role, I manage a global team across APAC and North America with a focus on supporting the regional sales teams and global lead generation activities.Regional sales teams (North America, DACH, UKI, BENELUX, Latin America) support focusses on local webinars, working with local bloggers, and translation of sales enablement and marketing collateral. These teams specialise in targeting channel partners and MSPs.Lead generation for the marketing team includes:- Participation at offline events, virtual events and user group meetups- Bringing in known industry influencers to our webinars to boost attendance- Paid ads on search networks and relevant IT publication- A focus on SEO to generate inbound leads

From demand generation to helping to reduce client churn, I head a marketing team that's responsible for having full-funnel visibility. The work the marketing team does at Unmetric includes:• Awareness - Working with an NYC-based PR agency to generate over 50 media mentions in 2019 - Content marketing to increase visibility in the search engines - 66% more organic traffic in 2019 - Monthly newsletters to the email list to keep Unmetric top of mind - Limited number of offline event sponsorships each year• Demand gen - Work with the SDR team to provide lead sources, copy and content - Focused Google Ads campaigns - Webinars to promote the benefits of Unmetric• Conversion - Regular A/B testing on website copy to improve the conversion rate (demos requested) - Creation of new landing pages based on SEO keyword research - Chatbots to engage website visitors - Lead magnets and email lead sequences to convert cold leads to warm leads - Retargeting engaged website visitors• Reducing sales cycle - Quarterly review of all collateral to ensure relevancy to the current market and sales requirements - Producing customised collateral and reports for key prospects - Webinars to educate prospects about the features of Unmetric• Lost lead recovery - Ghosted / abandoned leads put into an email lead sequence to reactivate them - Leads are retargeted to keep Unmetric top of mind• Reducing client churn - Regular training webinars on Unmetric's new features - Implemented an Unmetric Certification programme - Producing collateral and use cases to educate the client base• Reconnecting with past users - Users are sent a monthly newsletter to keep Unmetric top of mindQuarterly targets and for the marketing team are set using OKRs to define the objectives and the results that need to be achieved.

Responsible for the marketing of Unmetric. I manage a team of marketers and oversee the day to day marketing activities which includes inbound marketing, Adwords, retargeting, email marketing, landing pages, conversion rate optimization, Google Analytics, content marketing and more.

I was employed at Agriya for 4 years and enjoyed a far reaching role within the company. Aside from driving online marketing initiatives I project managed internal and client projects, assisted in campus recruitment and was actively involved with developing the sales and CRM systems used within the company.My online marketing role called for the operation and promotion of several web services in the webmaster and e-commerce domains. To reach the strategic goals I had a team of 10-15 people which includes SEO analysts, content writers, designers, CSS coders and developers.The primary objective was to drive leads and enquiries from around the world to the sales team. I employed a variety of strategies to meet this objective such as SEO, SEM, social media, content marketing, blogging and email marketing. Results were tracked through Google Analytics and are reviewed weekly.

This was my company while I was self employed as a freelance web developer. I learned many of my business skills while self employed.