Earned multiple promotions with increasing leadership responsibility. As Sales Enablement Senior Manager, supervises a four-person team, leading staff hiring, training, development, and performance management. Leads all sales communications strategy in supporting global enterprise frontline and operations employees.➣ In charge of supporting 30 channel partners and three enterprise accounts (Asurion, AT&T, and Verizon).➣ Oversees all global communications and event strategies for the U.S., Columbia, and The Philippines. ➣ Consistently meets or exceeds quarterly revenue targets and KPIs in seven out of eight quarters. ➣ Strategic lead on contests and incentives for all channel partners. Upon taking ownership, transitioned the team from a monthly ad hoc strategy to a consistent monthly and biannual contest and incentive structure yielding $250K in savings year over year in addition to a 15% increase in sales performance. ➣ Holds full responsibility for the team’s travel and entertainment budget.➣ Created and introduced monthly spend reporting analysis and metrics to the Sales Enablement team.➣ Established the standardization of cross-sales channel tools, processes, and SEM self-reporting, leading to higher sales and reduced spending.

As Performance Programs Senior Manager, worked closely with cross-functional teams to design and launch initiatives that enhance employee productivity, customer satisfaction, and overall business performance.➣ Managed employee recognition and rewards programs to motivate and engage employees. Identified performance metrics to measure progress and success.➣ Led the development and launch of a new internal website dedicated to performance, pay, and incentive-related initiatives. Ensured the alignment of individual and team objectives with organizational goals.➣ Analyzed performance data to identify trends, improvement areas, and opportunities for innovation.➣ Strategic lead and advisor on all communication efforts associated with evergreen content, incentive plans, goal setting, and employee contests.

As Sales Enablement Senior Manager, oversaw sales goals and organized contest initiatives spanning 20 sales channels and the top three enterprise clients. Provided planning and support for domestic sales communication.➣ Kept abreast of current sales initiatives focused on comprehending sales metrics, interconnections, and the financial consequences tied to performance.➣ Presented performance reports to leadership, conveying updates, proposals, and team initiatives.

Brought on board as Sales Enablement Manager and the third employee hired to launch a new initiative to mentor and teach the sales team how to be more productive and consultative.➣ Collaborated with the executive leadership team and the Product Development team to implement creative tools and digital experiences to enhance the end-to-end sales process for customers and sales staff.➣ Provided onsite support to sales teams nationwide to ensure the seamless implementation of services and ramping to sales proficiency.

Directed brand development, key messaging, digital media campaigns, and website development for a digital advertising and web development firm. Accountable for driving new sales and business development efforts.➣ Accountable for managing and developing customer relationships and a $2M established portfolio.➣ Recognized by leadership as a consistent top performer in driving revenue and penetrating new accounts.➣ Translated new business meetings into actionable briefs and scopes of work.➣ Provided ongoing communication regarding project status or budget issues to internal team members.➣ Ensured quality deliverables by enforcing rigorous QA standards and taking ownership of end-to-end delivery and client satisfaction.

Created comprehensive communication plans, go-to-market strategies, and integrated campaigns. Identified and qualified new business opportunities focused on organic growth within existing customers. ➣ Instrumental in closing over $700,000 in new contracts in less than six months by facilitating new business presentations, developing RFPs, and leading complex contract negotiations.

Lead strategic partner and brand strategy liaison for several product lines. Promoted cross-functional teamwork with leadership and staff across multiple departments.➣ Initiated and led fully integrated campaigns, across multi-channel marketing and advertising mediums.➣ Partnered with brand strategy leadership to establish processes to streamline agency workflow.

Primary liaison between the agency and the client, managing marketing plan execution, campaign strategies, and forward-thinking tactics to ensure the attainment of project deadlines and budgets.➣ Conducted and coordinated strategic planning and qualitative and quantitative consumer research.➣ Worked closely with the media team in developing creative and impactful media marketing strategies.➣ Ensured all client deliverables maintained creative integrity while meeting client expectations.➣ Monitored individual project progress, identified potential issues, and implemented solutions to keep campaigns on track.

Served as a team lead consisting of Art Directors, Designers, Copywriters, Web Developers, and Strategists for a digital advertising and media agency. Accountable for managing project deadlines and tight budget constraints.➣ Conceptualized and executed cross-channel marketing plans, website redesigns, and online advertising placements for a diverse customer base. ➣ Collaborated with startup companies to ensure the strategic alignment of social, public relations, and advertising campaigns for startup companies.➣ Coordinated with internal teams to allocate resources, manage workloads, and prioritize tasks.

Account executive and marketing strategist for 15-20 custom publications and digital media outlets produced annually, quarterly, and bi-monthly; team lead for a production team consisting of an editor, designer, and 5-10 copywriters; strategic planning to integrate client’s print publications with their dynamic media initiatives; maintaining and analyzing client retention; upselling company products and capabilities.