• BRAND IDENTITY o New brand identity and brand guidelines for Daybreako Development of new concepts and franchises to increase brand credibility and consumer offer – 9 Grams Coffee, Lickety Split Ice-cream, Munch & Co. o Developed consumer offer to reflect current market trends – worked to position the brand as food-service & retail v’s convenience based on consumer trends/needs o Implemented a health strategy to provide a variety of options to consumerso Management of website content and social media strategy• ADVERTSIING AND CAMPAIGN MANAGEMENT o Creation of yearly commercial plans - setting the vision and targets to be achieved by each of the following brands: Daybreak, Mace Northern Ireland, Chipmongers. o Developed the concept Daybreak health strategy and mission statement for both Daybreak and Musgrave Marketplace. o Developed localised marketing plans, market analysis to explore new opportunities for new brand identities within stores. o Developed POS material, press/radio/digital advertising and local marketing campaigns including Seasonal and Charity offerings. • EVENT MANAGEMENT o Managed Daybreak Conference/Trade Show, Daybreak Store of the Year, Musgrave Management Conference and Store Launcheso Catered for events of up to 600 people attendees including key brand stakeholderso Managed each event from concept, design, budget and execution• RELATIONSHIP MANAGEMENT o Close working relationship with key stakeholders of Musgrave Group working with all departments internally and external media/design agencies. o Delivering regular presentations and updates to leadership, colleagues and retailers. • BUDGET MANAGEMENT o Managing all aspects of budget, forecasting and expenditure for Daybreak (500K budget) o Most recently reduced costs of Musgrave Group by 500k per year by comparing partners and competitors in the market. o All shop fit-outs delivered under budget with cost reduction

Responsible for handling all aspects of planned publicity campaigns of the club. Involved in planning, developing and implementing PR strategies and liaising with and answering enquiries from media, individuals and other organisations. Other responsibilities include organising events including press conferences, exhibitions and open days as well as writing and editing speeches, articles and annual reports.

Project managed the development of a multi-currency website. • Designed and developed a user friendly and responsive mobile site that would meet Google’s regulations.• Developed a digital marketing strategy which increased Lee Valley’s overall SEO ranking. This included social media advertising, remarketing, email marketing and ad campaigns on Google Adwords. Set a target of 1,000 new email subscribers in each target region.• Redeveloped the company’s current e mail marketing strategy to allow all new subscribers to be segregated into different groups (countries). The new strategy allowed Lee Valley to target different customers with an improved email platform. • Implemented analytics on the new site to maximise information and tracking conversion rates. • Integrated a new stock control system called Orderwise and audited Lee Valley’s online presence, key words and Meta tags.

• Event management (The Irish Open and Supernova re-launch). The re-launch night saw over 500 people in attendance and helped to showcase Supernova as one of the top entertainment centres in Ireland. Both events increased sales and overall awareness of the re branding of Supernova.• Worked with design teams to create full visual briefs for leaflets, packaging and signage.• Developed key partnerships in order to drive awareness resulting in increased overall sales. • Digital marketing included SEO, PPC, E-mail marketing and social media marketing

Managed and trained Holycross FC Ladies soccer team. In this period of time I took them from beginners to finishing 3rd in the league while also winning the divisional shield.