Paul Collas Email & Phone Number

Irvine, CA, US

Brea, California, US

Responsible for all facets of 6K+ SKUs sold under the Monoprice brand. Duties include management of all global product marketing and management requirements, demand planning/forecasting and purchasing functions.

Irvine, CA, US

• Responsible for Global Product Marketing and Management of Razer’s Gaming Laptops sold thru various sales channels and geographies. Duties include management of multi-million dollar marketing budgets, product.
• Drove product and marketing strategy resulting in 40%+ YoY Growth in Revenue and Units for FY19.
• Directly involved in developing initiative to expand market presence in US thru Best Buy stores resulting ina $40M+ a year business.
• Championed and executed bid response that landed Razer’s 1st Higher Ed account resulting in a recurring multi-million $ a year business.
• Developed and implemented Razer’s 1st comprehensive laptop promotional plan in Q4 2007 workingclosely with sales and major US retail accounts including Amazon and Best Buy.
• Instrumental in defining and driving development of new gaming laptop platform that effectively doubled Razer’s TAM in 2019 and grew to be over 50% of overall product mix.

Minato-ku, Tokyo, JP

• Responsible for managing all facets of Toshiba’s $100M+ U.S direct sales business with emphasis on ecommerce store and product marketing, P&L management, online demand gen and conversion activities including SEO/SEM.
• Drove consolidation of US website assets, increasing traffic to online store by 8% in 2014 despite -28% YoY reductions in online demand generation spend.
• Developed long-term strategic direct sales plan to drive digital marketing and conversion capabilities resulting in $6M+ investment in new ecommerce platform.
• Defined business strategy for launch of new Oracle ATG enterprise ecommerce platform that resulted in successful launch of new platform within 24 months of initial scoping.
• Vetted and hired new search agency that improved SEM return on ad spend (ROAS) by +35% YoY through innovated contract negotiations and implementing more efficient targeting methodologies.
• Executed new site and cart re-targeting capability, delivering $120K per month in incremental revenue.

Round Rock, Texas, US

• Responsible for product marketing and management of Dell’s Consumer products in over 15+ markets in EMEA region – includes notebooks, desktops, printers, displays, peripherals and Services/Warranties.
• Successfully launched over 40+ consumer products within EMEA market with revenues of over $1.2B.
• Launched Dell’s first strategic AMD PC desktops into EMEA market in Sep 2006. Grew mix of platform to over 30% within 3 months of launch delivering cost savings of $1.8M to desktop P&L.
• Significantly improved system warranty attach rates over 9 month period resulting in a $2.2M increase in gross margin $ to Consumer business.
• Increased number of Sales and Peripheral (S&P) SKUs on promotion by 2X resulting in 8% year-on-year revenue increase.
• Revamped consumer desktop pricing strategy in Q3FY07 to deliver a positive contribution of $1.6M in Op Inc vs. a Q3 forecast of -$22M loss.

Anaheim, CA, US

• Responsible for worldwide product planning and strategy of Notebook PC accessories product line.
• Responsible for product management of over 130 notebook PC accessory products accounting for $166M in revenue in fiscal year 2005.
• Led strategic and tactical development of global product roadmaps. Responsible for introducing 64 new accessory products in fiscal year 2005 resulting in a 23% year-on-year unit growth.
• Planned and implemented product strategy to reverse a negative -4.6% downward trend of average selling prices (ASP) for accessories. Actions resulted in an overall 2% ASP increase by third quarter of FY2005.
• Revamped product planning, development and New Product Introduction (NPI) process. Improved worldwide communication of product strategy and increased products’ time-to-market efficiency by 33%.
• Drove effort in packaging rebranding project over 3-5 month period culminating in complete refresh of Targus accessory SKUs (100+) in all sales channels including big box Retailers.

Campbell, CA, US

• Responsible for Server BIOS product line and hard drive imaging software.
• Drove plan that achieved 40% quarter-on-quarter revenue growth in Server BIOS.
• Defined and executed new product strategy adopted by one of the top three server OEMs. Partnership accounted for a 10% increase in server market share and $1M in annual sales.

Irvine, CA, US

• Responsible for product development, management and marketing of various PC platforms and components in both US and EMEA markets.
• Developed and implemented strategy that drove 20% YoY growth in business desktops in 2001.
• Identified competitive product threat and drove development team to deliver low-end desktop to maintain price/performance leadership in segment that accounted for over 30% of sales.
• Awarded PC World’s World Class Award for Best Small-Business PC of the Year 2001.
• Launched PC industry’s first turn-key wireless (802.11b) home network solution.
• Planned, developed and executed Pan-European product strategy for business products. Responsible for launching E-Series business desktops and Gateway servers into European market in 1998.