Responsible for all facets of 6K+ SKUs sold under the Monoprice brand. Duties include management of all global product marketing and management requirements, demand planning/forecasting and purchasing functions.

Responsible for Global Product Marketing and Management of Razer’s Gaming Laptops sold thru various sales channels and geographies. Duties include management of multi-million dollar marketing budgets, product positioning and go-to-market strategy and channel development.• Drove product and marketing strategy resulting in 40%+ YoY Growth in Revenue and Units for FY19.• Directly involved in developing initiative to expand market presence in US thru Best Buy stores resulting ina $40M+ a year business.• Championed and executed bid response that landed Razer’s 1st Higher Ed account resulting in a recurring multi-million $ a year business.• Developed and implemented Razer’s 1st comprehensive laptop promotional plan in Q4 2007 workingclosely with sales and major US retail accounts including Amazon and Best Buy.• Instrumental in defining and driving development of new gaming laptop platform that effectively doubled Razer’s TAM in 2019 and grew to be over 50% of overall product mix.• Effectively managed WW marketing budget within 3% of targeted multi-million $ annual budget.• Successfully negotiated with strategic partner to deliver additional $2M in profit in Q4 2020.

Responsible for managing all facets of Toshiba’s $100M+ U.S direct sales business with emphasis on ecommerce store and product marketing, P&L management, online demand gen and conversion activities including SEO/SEM, site optimization and personalization, website analytics, merchandising, A/B testing, email, affiliates, chat, retargeting, display ads, shopping feeds and marketplaces. Oversaw product, pricing and promotional strategy for PCs sold through Toshiba Direct as well as accessory and services business sold through all US sales channels including BestBuy, Walmart, OSS and Amazon.com.• Drove consolidation of US website assets, increasing traffic to online store by 8% in 2014 despite -28% YoY reductions in online demand generation spend.• Developed long-term strategic direct sales plan to drive digital marketing and conversion capabilities resulting in $6M+ investment in new ecommerce platform.• Defined business strategy for launch of new Oracle ATG enterprise ecommerce platform that resulted in successful launch of new platform within 24 months of initial scoping.• Vetted and hired new search agency that improved SEM return on ad spend (ROAS) by +35% YoY through innovated contract negotiations and implementing more efficient targeting methodologies.• Executed new site and cart re-targeting capability, delivering $120K per month in incremental revenue.• Focused on strategic engagement with eBay to drive marketplace sales resulting in $300K of incremental revenue in Holiday 2013.• Successfully launched new online fraud security software resulting in reduction of $20K per month in credit card chargebacks• Managed product, pricing and promotional strategy for PCs, achieving +105% YoY growth in Q1 2010 and improving overall YoY conversion rates by over +20% in calendar year.• Developed US big box Retailer centric Accessories business and product strategy that drove 40%+ revenue growth in 2011.

Responsible for product marketing and management of Dell’s Consumer products in over 15+ markets in EMEA region – includes notebooks, desktops, printers, displays, peripherals and Services/Warranties. • Successfully launched over 40+ consumer products within EMEA market with revenues of over $1.2B. • Launched Dell’s first strategic AMD PC desktops into EMEA market in Sep 2006. Grew mix of platform to over 30% within 3 months of launch delivering cost savings of $1.8M to desktop P&L.• Significantly improved system warranty attach rates over 9 month period resulting in a $2.2M increase in gross margin $ to Consumer business. • Increased number of Sales and Peripheral (S&P) SKUs on promotion by 2X resulting in 8% year-on-year revenue increase. • Revamped consumer desktop pricing strategy in Q3FY07 to deliver a positive contribution of $1.6M in Op Inc vs. a Q3 forecast of -$22M loss.

Responsible for worldwide product planning and strategy of Notebook PC accessories product line. • Responsible for product management of over 130 notebook PC accessory products accounting for $166M in revenue in fiscal year 2005. • Led strategic and tactical development of global product roadmaps. Responsible for introducing 64 new accessory products in fiscal year 2005 resulting in a 23% year-on-year unit growth. • Planned and implemented product strategy to reverse a negative -4.6% downward trend of average selling prices (ASP) for accessories. Actions resulted in an overall 2% ASP increase by third quarter of FY2005. • Revamped product planning, development and New Product Introduction (NPI) process. Improved worldwide communication of product strategy and increased products’ time-to-market efficiency by 33%.• Drove effort in packaging rebranding project over 3-5 month period culminating in complete refresh of Targus accessory SKUs (100+) in all sales channels including big box Retailers.

Responsible for Server BIOS product line and hard drive imaging software. • Drove plan that achieved 40% quarter-on-quarter revenue growth in Server BIOS.• Defined and executed new product strategy adopted by one of the top three server OEMs. Partnership accounted for a 10% increase in server market share and $1M in annual sales.

Responsible for product development, management and marketing of various PC platforms and components in both US and EMEA markets.• Developed and implemented strategy that drove 20% YoY growth in business desktops in 2001.• Identified competitive product threat and drove development team to deliver low-end desktop to maintain price/performance leadership in segment that accounted for over 30% of sales.• Awarded PC World’s World Class Award for Best Small-Business PC of the Year 2001.• Launched PC industry’s first turn-key wireless (802.11b) home network solution. • Planned, developed and executed Pan-European product strategy for business products. Responsible for launching E-Series business desktops and Gateway servers into European market in 1998.