Pink Sand Spirits, Co. will be a premium spirits and refreshments brand that celebrates an elevated island lifestyle. PS Spirits are mementos of warm summer days, sandy toes and the Bahamian spirit.

Bold Penguin is a highly efficient commercial insurance exchange that connects customers, agents, and carriers to match the right quote in record time.Founded as an insurtech innovator based in Columbus, Ohio, Bold Penguin rapidly increased speed-to-bind for commercial insurance. In 2016, they launched a highly efficient exchange that enhances the connections between customers, agents, and carriers—reducing friction in the buying process for everyone.

Founded a commercial insurance lead marketplace, connecting agents, businesses and carriers through a proprietary automation platform. Generated $1.3MM in revenue, resulting in the acquisition of AgentLeads by Bold Penguin.

Led all Search Marketing (SEM) efforts for Vantage Media, across the Search Agent of Record (Agency) business, as well as for the O&O Lead Generation portals in the Insurance, Education, and Moving verticals. Mentor/Directed a team of ten SEM Managers & Analysts in our LA, Miami, and Canada offices while establishing the direction and strategy of the entire Paid Search division. Served as the company Search Marketing Practice Expert for all things PPC in addition to all Landing Page optimization and testing efforts.

Oversaw all aspects of Monetization of the travel portfolio that includes LowFares.com, FareSpotter.net, & AboutAirportParking.com. This included managing all paid traffic acquisition channels (SEM, display, remarketing, and social) and the associated team members. I also was responsible for defining, implementing, and executing all landing page optimization (A/B and multivariate tests). Part of the optimization process included recommending product improvements and defining the product direction. In addition to this, I was responsible for the expansion of our travel lead generation product into Latin America.

Manage and mentor the LowFares.com SEM/social/e-mail team while developing and executing the overall marketing strategy for travel (including LowFares.com, FareSpotter.net, AboutAirportParking.com & HotelHostess.com)Oversee $1.6M+ monthly in ROI positive PPC spend for Lowfares.com, a leading travel lead generation site. Maintain over 1500 SEM campaigns and well over 10M total keywords with Google, Yahoo, MSN, and tier 2 networks.Generated >1500% growth in PPC traffic from 2007 to date while repeatedly exceeding all revenue and profitability goals.Proposed and set all online marketing budgets while developing all keyword/placement bid strategy, ad copy tests, landing page optimization tests, and A/B & multivariate tests.Developed and executed the strategy for remarketing, contextual, mobile, display, and geo-targeted campaigns. Examine analytics stats and traffic data regularly to identify trends and opportunities for optimization and revenue growth.Mastered the art of ad-copy writing, demonstrating an ability to continuously best the competition.Worked intimately with product and development teams to create a diversification strategy from an airfare-only comparison site to a multi-faceted travel portal including co-branded and cross-promotional initiatives.Developed the on-site and off-site social network marketing strategy and have led the social integration efforts for all travel products, which have been used as the model for other verticals within the company.Pioneered the LowFares.com social network and mobile presence and have incorporated it deeply into our overall online marketing strategy.Positioned myself firmly as the creative and entrepreneurial leader of the travel team, constantly proposing fresh ideas that take advantage of recent tech innovations and that create new revenue generation opportunities.

Hired as the marketing manager, I quickly became aware of the lack of an online presence and spearheaded the effort to establish just that. I coordinated the development of the company site incorporating SEO best practices, drafted unique site content, and developed all forms and landing pages for lead generation. Implemented Google Adwords PPC campaigns to drive highly targeted, relevant traffic to the lead gen forms. Managed all aspects of the campaign generation process including keyword generation, ad copy testing, and bid optimization. These marketing efforts resulted in an increase in overall revenue of over 300%.

Assisted the marketing director with development and execution of all B2B and B2C marketing campaigns. Helped setup and run a minimum of three separate marketing events annually including 2 trade shows and a dealer convention. Assisted in the development and release of the companies consumer facing website. Supported sales by creating and maintaining internal tools that matched our marketing campaigns.