Paul Crary Email & Phone Number

Minneapolis, Mn, Us

Los Angeles, California, United States

Senior Director, Digital Marketing at Position Music

Los Angeles, California, United States

www.positionmusic.com

Greater Los Angeles Area

Greater Minneapolis-St. Paul Area

As an Engagement Strategist on the Product Innovation team, I help our clients and key internal stakeholders define and navigate the "new and emerging" to ensure that Periscope's output is as tech-forward as possible. My responsibilities:• Helped clients identify business and marketing problems and provided innovative solutions and strategic plans—this included yearly media planning for existing clients and new business pitches.• Utilized leading market research tools such as Google Analytics, ComScore, Contagious.io, Stylus, YouGov, BrandIndex, and other proprietary brand trackers and data sets to validate marketing decisions and campaign effectiveness. • Worked closely with Analytics teams and created a proprietary real-time data sharing dashboard. • Developed an internal-facing media platform to educate all Periscope employees about the latest in tech, communication, and culture to ensure agency output is best-in-class and current. This included a daily website publication, weekly podcast, and bi-weekly presentations to entire agency.

Greater Minneapolis-St. Paul Area

Whether it be creating content for one of the largest casual dining restaurant's in the nation or showcasing Periscope's unique strategies to current and perspective clients, everyday was a day to live up to Periscope's core mission of "Do Things People Love." As a Community Engagement Advocate, I strategically created, maintained, and protected social media presences to accomplish business goals for our clients. My area of expertise includes social content creation, digital strategy, campaign creation, influencer marketing, social reporting and analytics, optimization of content, social listening, social monitoring and escalation, brand protection and PR, promoted social content strategies, and direct one-to-one community management. I worked closely with network representatives from Facebook/Instagram, Twitter, Tumblr, SnapChat, and other vendors and platforms in order to stay ahead-of-the-curve and participate in new media opportunities. I worked on high-profile new business pitches for Periscope. I attended industry-leading conferences such as the Twitter Dining Summit (NY), Social Media Week (NY), and local Minnnesota advertising events on behalf of Periscope. Clients: Buffalo Wild Wings, Trolli Candy, Toro and Lawn-Boy, Minnesota State Lottery.

Minneapolis, Mn

• Interned for three consectutive summers, inlcuding a paid internship for the final summer• Online marketing, social media strategy and execution, written and visual content creation and management for official team NBA.com and WNBA.com websites, inlcuding over 40 published articles• Worked closely with the Public Relations and Commuity Relations staff to cover team community events• Assisted with an ambitious research analysis project using Excel that examined and assessed the online influence of the independent Timberwolves blogosphere• Associate Producer for Wolves Draft Live- a live, online-video, streaming show that covered the Timberwolves draft happenings and official team party at the Target CenterWriter/Reporter/Photographer/Designer for http://www.lynxbasketball.com.