Paul Crosby Email & Phone Number

Eden Prairie, Minnesota, Us

Developed 12 digital products and led those products into growth and maturity, market analysis, benchmarking, customer segmentation development and analysis, competition analysis, marketing plan development, branding, messaging and sales approaches, customer feedback, continuous product improvement, and profit & loss management. Products included in-person, hybrid, and virtual products for conferences, events, courses, workshops, and publications. Created partnerships with 20+ organizations for promotion and created an affiliate program. Led product design, research and development, and product introduction into the market segments.Awarded 5 industry awards for best product and provided leadership for full product lifecycle, including research & development, design, launch, and maintenance.Identified potential opportunities for improvement in existing products and developed strategies to capitalize on them. Developed and deployed 5 new products which increased sales 40%.Negotiated contracts with vendors related to product components or services the resulted in 50% reduction of overall production costs for printing, web hosting, and shipping.Worked with vendors to reduce costs by 33% for materials used in product production. Vastly improved the product performance by using materials that were less expensive and with higher quality. Improved the entire product line by making it eco-friendly to reduce carbon footprint and product all materials that were 100% recyclable without loosing product quality standards. Implemented cost reduction strategies throughout product development lifecycle to maximize profitability.Conducted independent analysis and assessment to resolve strategic issues resulting in 80% decrease in fulfillment time and same-day order pickup.

Eden Prairie, Minnesota, Us

Event Management System implementation with 20+ team members - order fulfillment / shipping integration with ERP, order management, ShipDirect, Microsoft Azure, Oracle CRM, SalesForce CRM, data analysis, data cleansing, data migration, server provisioning, user training, system configuration training, integration with ERP solution. Implemented product development and growth framework, implemented CRM, event management, and LMS, led the marketing plan and strategy team, integrated the CRM and LMS into the ERP solution, data migration solution design and implementation, developed dashboard and reporting systems, piloted an application of a private AI solution for data analysis and trending

Eden Prairie, Minnesota, Us

Provided leadership in developing best practices for development teams to improve velocity by 15%. Analyzed customer feedback data to identify potential areas for improvement in service delivery resulting in several improvement initiatives that reduced overall operational and development expenses significantly.Achieved excellent results in product performance and reduction in operational costs. Created a common understanding globally on Scrum process and Agile eliminating confusion on expectations. Advised senior management on Agile related topics including process optimization strategies.Led and facilitated workshops with key personnel to identify areas of improvement within the organization. Collaborated with stakeholders to ensure buy-in of proposed changes throughout the organization. Resolved impediments preventing agile team from employing agile and lean processes. Implemented strategies for continuous improvement by leveraging feedback from internal customers.Coached and mentored a team of senior Scrum Masters and Product Owners on Scrum best practices. Coached 75+ Scrum Masters to get their advanced Scrum Master certifications to bring more discipline to the role and consistency in delivery between Scrum Masters.Developed and implemented a Scrum methodology to improve team collaboration and productivity. Based on feedback and analysis reduced the overall development process steps for teams significantly. Ensured compliance with organizational standards by implementing quality control procedures. Established protocols for adherence to global regulatory standards.Assisted product owners in prioritizing product backlog items based on business value. Provided leadership on user stories creation with acceptance criteria for the product backlog.

Eden Prairie, Minnesota, Us

Finance and Operations ERP implementation with 20+ team members to deliver Finance and Operations Management Software capabilitiesPCI compliance and auditing automation integrating with customer facing websitesSystems integrations Acuity scheduling, customer portals, invoicing, sales, accounts receivable, accounts payable, general ledger, inventory management, order fulfillment and customer relationship management. (WordPress, SquareSpace, Oracle Finance, Visa Pay, PayPal, ApplePay, ShipDirect, Microsoft DevOps, Azure, AWS)

Eden Prairie, Minnesota, Us

LMS Learning Management System Implementation, compliance with certification agencies, student performance tracking, online courses. Implemented reporting, auditing, support scripts, operational process improvements, operational training, student feedback analysis and modeling for improvements, reduced cycle times by removing manual processing, improved overall customer satisfaction for system performance and capabilities, collaborated with teams to prioritize and address problems and feature enhancement requests, and implemented vendor software and database upgrades.Customer Relationship Management Consolidation for Merge and Acquisitions taking 5 SalesForce systems into a single system, implemented CRM data store and reporting, common terminology, created development and configuration standards, release management, organizational change management, support scripts, business process development, created demand management system for CRM changes.Devised plans and schedules for concurrent projects to meet established deadlines. Identified potential risks and developed strategies for mitigating risks. Eliminated several expensive risks creating a savings of over $100k in operational and material costs.Delivered the portfolio of projects in monthly releases that were within 3% of schedule and 5% of budget.Resolved conflicts among team members by facilitating productive conversations. Traveled to customer sites to keep projects on schedule while maintaining high quality. Communicated effectively with all levels of stakeholders including executives. Collaborated with cross-functional teams across multiple departments to achieve goals.Developed project plans, tracked progress, and reported results to stakeholders. Identified gaps across projects and strategies and recommended resolution methods.

Eden Prairie, Minnesota, Us

Developed, implemented and enforced editorial policies and procedures for all content productions, Researched topics as needed to ensure accuracy of information presented in published materials. Increased the amount of content being published 30%. Reduced the overall timeframe of pitch to publication by 35%. Developed processes to encourage authors to pitch more and write more which increased the funnel of content by 40%. Evaluated current trends in media industry to ensure content was up-to-date and engaging. Managed article submissions and relationships with authors. Collaborated with designers, photographers, writers and other professionals to produce high-quality content. Large increases in site traffic and improved SEO. Monitored website analytics in order to identify areas where web traffic could be increased and implement changes to drive increased traffic.

Eden Prairie, Minnesota, Us

Implemented Project Management and Business Analysis Standards CMMI Level 3Managed Project Managers and a multi-million dollar portfolio of software development and hardware provisioning projectsDevelopment of Project Management assessment tools for training goal developmentDevelopment of best practices for Business Analysis and Project Management practitionersBuilt training program goals for Business Analysis and Project Management rolesProvided coaching and mentoring for consultants that would be performing the role of Business Analyst and Project Manager with external clientsLead customized training development for Business Analysis and Project Management ensuring the curriculum development and course materials fully supported the overall training objectives and goals. Lead course improvements based on analysis of feedback. Developed an online feedback system to improve and streamline the process of accepting and integrating student feedback.

Eden Prairie, Minnesota, Us

Development of Project Management assessment tools for training goal developmentBuilt training program goals for Business Analysis and Project Management rolesLead customized training development for Business Analysis and Project Management ensuring the curriculum development and course materials fully supported the overall training objectives and goals. Concept to finishLead course improvements based on analysis of feedback. Developed an online feedback system to improve and streamline the process of accepting and integrating student feedback.

Eden Prairie, Minnesota, Us

Project Team leadership for development of water quality tracking system, water quality EPA submissions, state aid reportingProject management activities include project charter development, scope baselining, scope change management, people and resource management, risk management, integration management with other systems, facilitation of quality control and testing, conducted stakeholder reviews, provided stats reporting, lead requirements elicitation and analysis, and provided direction to development teams. Streamlined the Agile development process based on team feedback and provided support to strengthen the role of Scrum MasterDeveloped project plans and schedules to align with Agile teams sprints and release schedulesLead architecture teams to design the overall business solution architecturePrioritized and managed project change requests for water quality tracking systemDevelopment of reporting dashboard, data collection and transfer process improvements, replaced laboratory information management system (LIMS), laboratory data analysis, cleansing, and migration. DB2, Unix, and other technologies were used in the projects. (Caliber, DB2, and other systems)

Minneapolis, Minnesota, Us

Project and Program Management Essentialist working with Healthcare and Government clients to deliver exceptional project results and business improvements in the business intelligence and reporting areas. Working cross functionally through the discovery process with senior business leaders to develop vision and solutions. Trissential is a management consulting firm focused on business improvement. Trissential offers industry leading expertise, intellectual property and specialized practices for Portfolio/Program/Project Management, Business Architecture/Analysis, Enterprise Transformation, Organizational Change Leadership, Supply Chain/Operations and JD Edwards System Integration. Trissential has been named on the Inc. 5000 List every year since 2009 by Inc. Magazine. For more information visit www.trissential.com or follow us on Twitter @Trissential or on LinkedIn at Linkedin.com/company/Trissential Trissential – The Shape of Business Improvement

St. Paul, Mn, Us

Director of Registration and E-commerce solutions for an internationally recognized local chapter for Business Analysis. Development and support of event management (EMS), membership (MMS), contact management (CMS) and e-commerce / electronic payment solutions (EEPS). SecureNet, Square, Web Design, Blog, Email Communications, StarChapter, ConstantContact, WordPress

St. Paul, Mn, Us

Award winning local chapter for Business Analysis - Voted most Innovative Chapter, Best Chapter supporting the BA profession and Best Chapter in the World. Mentoring the leadership for one of the world's largest BA professional organizations with over 2,200 BA professionals. Lead the efforts for the Professional Development Day conference with over 600 attendees from all over Minnesota, and holding 28+ monthly events. Set the strategic direction for product development, marketing and technology. MMS (Member Management System), Event Management, Contact Management, mobile/web e-commerce solutions.

St. Paul, Mn, Us

Lead one of the world's largest BA professional organizations with over 2,200 BA professionals. Lead the efforts for the Professional Development Day conference with over 600 attendees from all over Minnesota, Lead 12 chapter meetings, 4 breakfast meetings and study groups. Set the strategic direction for product development, marketing and technology. Speaker and mentor for analysts in many different industries.

St. Paul, Mn, Us

Lead the 2012 Top Chapter of the Year in the areas of technology, web presence, social media, product sales and credit card payment processing.

St. Paul, Mn, Us

VP of Technology for web, database and sales processing.

Minneapolis, Mn, Us

Global Demand Management, Project Management Office, Process Improvement, Portfolio Reporting and Analysis, Enterprise Change Management for critical business systems (SP, Siebel, Business Intelligence, Integration Middleware, PeopleSoft), Release Management, Microsoft Project Server 2010 Implementation, Configuration, Workflow and Process

Director of Technology for web content, event, contact and membership management systems.

Eagan, Minnesota, Us

Blue Cross Blue Shield MN - Project Manager - System Integration Projects - NT, Unix, Oracle, DB2, various web applicationsBlue Cross Blue Shield MN - Program Manager/Director - Reporting and System Inegration Projects - MEDecision, ETL, Reporting, product developmentMedtronic - Project Manager - Integration & Middleware projects, Demand Management, SOX, Process Development, Project Tracking, EDI, B2B, Application Integration, webMethods, SAP, PeopleSoft, Oracle, DB2, Informatica

St. Louis, Mo, Us

Develpment of policy, process and practice for project management and application development.

Us

Lead team of project managers that managed a portfolio of 100+ projects. Maintained project delivery at 95% within budget and 93% within schedule. Built standard methodology and practices for projet managers.

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Reporting manager responsible for daily operations and report delivery to key government contracts and project management for report, ad hoc query and systems enhancements.

Project Management

Associate'S Degree, Accounting

Cpm, Project Management

Change Acceleration Process (Cap), Ge - Medtronic Cap Model

Configuring Ms Project Server 2010, Ms Project Server 2010

Itil V3 Foundation, Itil V3 Foundation

Pmp, Project Management