Paul Croteau Email & Phone Number

Minneapolis, Mn, Us

Greater Minneapolis-St. Paul Area

Optimize marketing automation for lead generation, supports content creation, assists with management of website, SEO, PPC, and social media assets, build and measure effective marketing campaigns for the EX Program (theexprogram.com), a mobile and social solution that gives employees and health plan/health system members the power to live tobacco-free.

St. Louis Park, Mn

Develop and execute lead generation and marketing plan strategies and tactics; Measure and modifies lead generation, marketing campaigns, and other tactics to meet goals; Content development and writing for social media, website, and marketing collateral for various audiences.

Greater Minneapolis-St. Paul Area

Responsible for creation and execution of all marketing activities including multi-channel digital, email, print, and social media campaigns, website design, content and collateral development, copywriting, webinar management, marketing automation, lead generation, and trade shows.

Washington D.C. Metro Area

Developed and managed marketing campaigns for events, expos, webinars, and special projects using digital, print and social media outlets to create successful communications that included direct mail, email, telemarketing, video, social media, web seminars, video, online advertising and web content. Of note: Exceeded goals while adjusting marketing strategies to a decrease in the budget; Exceeded 2012 goals by an average of 16%; Experience coordinating marketing efforts of international team; Budget management experience; Developed and maintained content for web pages and social media sites.

Washington D.C. Metro Area

Developed, managed and maintained marketing campaigns for select schools, conferences, and special projects. Integrated direct mail, email, telemarketing, video, web seminars, blogs, social media, online advertising and web content into cohesive marketing campaigns.Of note: Reduced costs by developing and implementing audience segmentation and list management strategies; Assisted in the development of strategies and procedures to maximize effectiveness of a marketing automation and lead generation platform.

Washington D.C. Metro Area

Successfully developed and executed marketing strategy and communications. Responsible for branding, business development, digital content management and all aspects of print and digital media. Of note: Developed, implemented and maintained strategic marketing plans and campaigns that resulted in a 36% growth in asset size; Redesigned organization’s website; Managed marketing campaigns and vendor relationships to increase real estate portfolio from $4M to over $23M.

Washington D.C. Metro Area

Communicated policies and critical information to interested parties and ensured the accuracy of information in creditor policy database.Of note: Communicated policies and critical information to member agencies, creditors, and internal clients; Maintained several membership databases by researching, confirming and updating data with creditors and member agencies.

Greater Minneapolis-St. Paul Area

Developed, managed, and communicated marketing strategy, which included new product development, branding, collateral design, market research, and analysis.Of note: Researched, developed, launched and evaluated new products and services; Provided staff product and sales training to cross-sell products and services; Conceptualized, designed, and wrote copy for digital and print collateral; Managed external sales effort.