Oversee the strategic direction and performance of PPC team focusing on paid search campaign efficiency, toolset selection, career pathing and scorecard development.Responsible for creating predictive modeling and forecasting of monthly call volume across hundreds of clients to inform optimal staffing levels of call listening and reporting team.Develop and optimize Google Local Services Ads strategy and product offering to provide clients with effective LSA profile creation, management, and best practice optimizations through management of small LSA team. Manage a senior reporting analyst to create more insightful internal and external SEO reporting and more effective conversion optimization decisions for SEO clients inside Google Analytics and Google Tag Manager.Manage key agency strategic partnerships including negotiating contract terms and ongoing relationship building to create win-win situations for RYNO and its partners.Create and manage cutting-edge OTT & geofencing campaigns for clients to build brand awareness, drive recruiting efforts and targeting local events for promotion including creative development, target/audience selection, and dashboard reporting.

Accountable for driving strategy and performance through various digital marketing channels such as paid search, Local Services Ads, organic, and affiliate marketing across multiple brands.Manage key digital analysis tools such as Google Analytics, Search Console, and Google Ads to evaluate results, analyze trends and drive conversions and inform content and landing page testing decisions.Collaborated on multiple website redesigns, focusing on mobile performance, conversion, UX, and site speed for a great customer experience.Oversaw multi-million dollar paid search campaigns for several digital marketing agencies managing nearly 70 locations, including regular evaluation of key SEM metrics, keyword selection, geo targeting, social media, and ROI analysis.Responsible for monthly and ad hoc reporting of multi-channel marketing KPIs including lead and spend optimization tracking across all media (e.g., direct mail, online, yellow pages).Serve as internal digital consultant and subject matter expert for key business leaders while growing digital expertise across the organization and uncovering new lead generation sources.Provide insights, analysis and projections in support of annual marketing budget process.Initiated project to implement e-commerce pilot to enable sales of products and services online.Produced informative and entertaining animated "explainer" video to educate users and promote Efficient Attic Systems value proposition. Recruited and developed a high-performing team consisting of SEO Analyst/Web Developer and Marketing/SEM Analyst.Google Peak Performance Conference - Atlanta, Panelist Presenter for mobile marketing strategy and "micro-moments" Q& A session. Identified new Smart Home vertical opportunity and helped to create and support major partnership with Google Nest.

• Generate new revenue by cultivating existing client relationships and connecting Baker and Hill to new clients in industries that benefit from creative, interactive promotional material including infographics, video, timelines and other graphical representations of products or ideas.• Increase brand awareness through web site enhancement, social media and Search Engine Optimization.• Strategic Consulting, including business plan & sales strategy development.

Primary responsibilities included administration of Cognos budgeting and reporting applications, executive decision support, special projects and ad hoc analysis. Supported creation of $1+ billion annual budget process and managed staff of 5 financial analysts. Performed actual vs. budget variance analysis. Acted as liaison between field operations and corporate finance department.Supported executive decision-making through operational reporting and visual representations of data.

Facilitated all phases of M&A process including marketing, due diligence, preparation of descriptive memoranda, client presentations and selection/coordination of strategic and financial buyers, and market/competitor researchOperated multiple financial models including: Discounted Cash Flow, Comparable Companies, Comparable Acquisitions, Merger, Dilution, Leveraged Recapitalization resulting in effective deal supportGenerated and evaluated financial performance analytics including pro forma financial statements, NPV and ratio analysis for small to mid-size companiesCertifications: Series 7, Series 63

Produced weekly corporate P/L forecast using input from all functional areas of organization and presented findings weekly to CFO and senior finance management which increased awareness of key financial issues.Improved quality of financial presentations for CFO using PowerPoint by reducing errors and utilizing new functionality within the application