My main responsibilities within this role included producing reports on campaign performance and pipeline opportunities, managing data acquisition, building email campaigns within the Mailchimp tool and identifying opportunities to optimise campaigns.I have also been heavily involved in the implementation of a Marketing automation platform, from scoping and recommending possible solutions to being the key contact within the Marketing team to set-up and use the system.

I was involved in the planning and deployment of campaigns for clients across a number of sectors including energy and automotive. Using Marketing Automation systems such as Eloqua and Dotmailer to build and test email campaigns and multi-touch workflows.I reported on campaign activity to highlight key developments and used the results to help determine opportunities for improvement.During my time at Graymatter I also completed the Eloqua Masters certification.

Working within the digital services team to manage and deliver email marketing campaigns to British Gas customers.This included effectively planning the campaigns to meet budgets and timescales and maintaining stakeholders expectations through regular communicationUsing knowledge of data, HTML and dynamic publishing to create complex and mobile friendly email templatesWorking on large campaigns/small projects requiring dealing with multiple stakeholders and the management of various resources to meet requirementsProviding post-campaign analysis and recommendations

Building complete marketing automation solutions using platforms such as Eloqua and Marketo for B2B marketsThis involved working on individual elements such as building the emails, defining the data and segmentation, building dynamic content, lists, forms and processing steps to create a complete workflow for efficient marketing campaignsWorking closely with other project managers and other team members to meet deadlines to deliver complete and accurate campaigns

Working in the client services department as a Campaign Specialist which involved working closely with blue chip clients to create and deliver email marketing campaigns. During my time in this role I became a senior contact on my main account and was involved in delivering some key campaigns/projects.Using knowledge of data, HTML and dynamic publishing to create complex email templatesWorking on large campaigns/small projects which required liaising with multiple stakeholders and the management of various resources to meet client requirementsUsing Dreamweaver to amend and manipulate html templates and using the bespoke software to create and deliver the campaigns.Taking full ownership of campaigns including budgeting for cost and time right through to analysis and recommendations. Maintaining regular communication with clients to provide support before, during and post campaignTraining new starters on processes, procedures and software

In this role I was required to manage e-mail marketing campaigns from start through to completion following requirements set out by the clients. Sending on average 20-30 emails a week for a number of different clients across varied industries. Using my knowledge of the industry and best practice guidelines to provide recommendations to facilitate successful e-mail marketing campaigns.My duties in this role included liaising with the client to schedule in campaigns, gather the required assets including html templates and data, checking that the templates render correctly in various web clients. This position required good attention to detail to check e-mail templates to make sure that there were no errors prior to deployment and using HTML Software such as Dreamweaver where necessary to make amends. The key skills involved in this position included flexibility, good organisational skills and a strong ability to multi-task in order to successfully manage several campaigns at any one time and meet client deadlines. It was also necessary to be able to work well under pressure and prioritise your workload appropriately.