P. Davidson Communication, LLC is a creative consultancy led by, well ... me.I'm a marketing copywriter and content writer, creative director, and strategic thinker skilled in every medium — digital and traditional. I’m grounded in the belief that no matter what the assignment, no matter what the medium or platform, what matters most is clear thinking, a gigantic idea, and superb writing.I'm strategic in my approach to every project — whether it's a website, long or short article or brochure, video, email campaign, direct mail, social post, blog, PowerPoint, banner ad, infographic, or hangtag. I believe even the most elegantly written communication is of limited value if it doesn't open peoples' minds and inspire them to think differently or take action.I write with impeccable clarity, intelligence, humanity, passion, and strategic rigor — all at the same time — both b2b and b2c. Want proof? Contact me and ask to review my portfolio. What you'll see is the kind of thinking and writing you'll get if we work together.I’ve spent 20+ years at leading ad agencies, where I won a ton of awards. More recently, I've worked in-house for Fortune 500s and scrappy startups. They include Transamerica, Aetna, and Cigna (where I was Creative Director and led a team of 28 writers, designers, and digital specialists.) Now, I work freelance for an eclectic bunch of wonderful clients.At the risk of sounding trite: At work as in life, I do unto others as I would have them do unto me. Always.Select clients and brands:IBM, U.S. Trust, TIAA, Mayo Clinic, Transamerica, Medtronic, Cigna, Aetna, UnitedHealthcare, Blue Cross Blue Shield, Naviguard, Neuberger Berman, Sony, GE, Merck, Coca-Cola, AT&T, Novartis, Proctor & Gamble, HP (computers and printers), American Express, Lilly, Pfizer, The Wall Street Journal, Marsh McLennan Agency, Goya, Bausch & Lomb, Post Cereals, The Trump Organization (yes, that guy), Vytorin, Penthouse Magazine (yes, that magazine), Purina, Black & Decker, Crayola, Allergan, Intuit, AMG Funds, Flomax, Advil, Dimetapp, Robitussin, American Red Cross, Cross Country Healthcare, Pearson Education, Gerber Insurance, BSN Sports — and my most important client, Partnership For A Drug-Free America.Specialties: Finding the right words. Brand building. Listening. SEO. Common sense. Writing long copy. Writing short copy. Keeping an open mind. Meeting deadlines (even the impossible ones). Doing the right thing. SEO. Keeping a cool head. Writing with passion. Solving huge, thorny problems. SEO. Sharing credit. Juggling projects. Breathing.
