I'm a Software Developer with professional experience in front-end and back-end web technologies.I like to understand deeply every concept, technology and tool that crosses my way, so I never limit myself to learn only the basics of what I use. I strive for technical excellence in what I do because it's what drives me and brings me joy.Motivated to comprehend the physical world around me and its phenomena from a scientific point of view, I graduated in Chemistry at University of São Paulo (USP). After that I went on to explore different areas of the job market, like industrial food production and digital marketing - more out of curiosity and opportunity than vocation - but it was with software development that I found true affinity and an expression for my thirst for knowledge. I met again an old sense of wonder that began in my childhood in late 1990s and early 2000s, when I first had contact with a computer (still running on Windows 95 and dial up internet back then). That feeling grew up with me as I witnessed the continuous improvement of hardware, operational systems, web technologies and computer games.My fascination for computers encompasses every layer of the architecture: from hardware to operational systems and its applications, as well as the concepts and sciences behind them. There's nothing about the subject that doesn't interests me.Professionally I like to solve technical programming problems from start to end, striving for conceptual integrity, security and correctness in my ideas and implementations.I have experience in planning, building and maintaining small to mid-sized web applications running on dedicated servers in AWS EC2 or serverless technologies like AWS Lambda. I used primarily React.js in the front-end and Node.js in the back-end. I also have solid experience in relational database management systems like PostgreSQL and MySQL.In my GitHub profile you can find personal projects that I developed to practice and consolidate my knowledge since the beginning of my career. These projects are a reflection of my progress and self-criticism in software development - in some of them you can read how I planned and later self-assessed my implementation and handled the challenges logically and emotionally. If you're interested, look into the "/docs" directory of some of my projects like "reddit-pocket" or "ecommerce-api". GitHub Profile: https://github.com/pda-freddi
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Full Stack Software DeveloperNex Digital Feb 2023 - PresentSão Paulo• Participated in planning, implementation and maintenance of web applications in the fields of incentive campaigns and brand activation.• Acted in all areas of application development, but with primary focus on back-end and database modelling.• I used React.js in the front-end to build visual interfaces, striving for smart and efficient componentization and state management.• I used Node.js in the back-end, running on dedicated servers in AWS EC2 or serverless technologies like AWS Lambda, and relational databases like PostgreSQL and MySQL. My focus has always been to deliver clean, secure, efficient and logically sound code - I plan and refactor as appropriate throughout the development cycle in order to achieve the highest code quality possible within the stipulated deadline.• I exercised a relevant role in the information security area by detecting and correcting security flaws in code, as well as proactively monitoring and analyzing anomalies in application log data and statistics.• Implemented REST API integrations with external partners to transmit or consume data in JSON format. -
Digital Media CoordinatorAblab - Business Driven Agency Nov 2021 - Feb 2022São Paulo, Brasil• Implemented and optimized digital media campaigns for a large client, reducing considerably the cost per lead.• Configured analytics events for campaigns, increasing conversion tracking coverage and accuracy.• Managed a large digital media budget, coordinating investment distribution between different digital channels and platforms.• Kept track of competitors' strategies through market analysis and digital channels monitoring. -
Digital Media CoordinatorImm Aug 2021 - Nov 2021São Paulo, Brasil• Implemented and optimized digital media campaigns, achieving measurable results based on KPIs such as cost per click and cost per conversion.• Managed the digital media budget of multiple clients, coordinating investment distribution between digital channels and platforms.• Helped stakeholders to make smart data driven marketing decisions based on insights and data analysis. -
Business Intelligence AnalystImm Apr 2021 - Aug 2021São Paulo, Brasil• Planned and implemented dashboards using Google Data Studio for multiple clients, aiding in data visualization and data driven marketing investment decisions.• Improved our clients' website analytics tracking by configuring custom events with JavaScript, providing a better understanding of the customer journey.• Proposed visual and process optimizations for clients' websites by analyzing web analytics data and locating users' difficulties and bootlenecks in the customer journey. -
Production Planning And Scheduling AnalystHirota Food Supermercados Feb 2019 - Apr 2020São Paulo, Brasil• Contributed to a measurable increase in production efficiency and profit margin by means of predictive insights extracted from analysis of aggregated market data of the company's products.• Contributed to waste reduction and increase in production yield by analyzing production processes and locating bottlenecks, as well as planning production volume based on past data to reduce demand overestimation.• Acted as a communication channel between the factory and stores' managers, transforming criticism and suggestions into action plans to optimize production, storage and delivery of products. -
Internship On Scientific Research Of Atmospheric PollutionAtmospheric Chemistry Study Group (Geqat) Of Iq-Usp Jun 2015 - Sep 2016São Paulo, BrasilI participated in an atmospheric chemistry research project with the purpose of measuring the concentration of several atmospheric pollutants in the city of São Paulo, especially polycyclic aromatic hydrocarbons (PAHs) which are a common byproduct of fossil fuel burning. The measurements were correlated with health data gathered by the Medical School of the University of São Paulo to study the association between respiratory diseases and the exposure to atmospheric pollution. The results were presented in the 24th International Symposium on Scientific and Technological Initiation of the University of São Paulo.
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Internship On CommunicationsTarget - Communications Strategy Jan 2014 - Dec 2014São Paulo, BrasilI assisted in communication activities such as media monitoring (clipping), content translation (from english to portuguese), blog publishing and media campaigns planning.
Pedro D'Angelo Freddi Education Details
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Bachelor'S Degree In Chemistry With Emphasis On Environmental Chemistry
Frequently Asked Questions about Pedro D'Angelo Freddi
What company does Pedro D'Angelo Freddi work for?
Pedro D'Angelo Freddi works for Nex Digital
What is Pedro D'Angelo Freddi's role at the current company?
Pedro D'Angelo Freddi's current role is Full Stack Software Developer.
What schools did Pedro D'Angelo Freddi attend?
Pedro D'Angelo Freddi attended University Of São Paulo.
Who are Pedro D'Angelo Freddi's colleagues?
Pedro D'Angelo Freddi's colleagues are João Miscolty, Aline Oliveira, Jessica Palermo, André Luiz Teixeira Grigaitis Ribeiro, Gabriel Massaro Azato, Nex Digital, Caio Rizzato.
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