Develop strategic marketing plans and manage marketing initiatives for company that develops and markets evidence-based nutritional formulations through a network of recommending ophthalmologists and optometrists and directly to consumers. Responsibilities include lead generation, branding, communications, and product management. Work with company's team of direct and independent sales representatives to support sales cycle; develop protocols and strategies within the practice to support doctors, staff and patients; work with company's scientific advisory boards, renowned Key Opinion Leaders and partners to increase awareness within ophthalmic market; oversee lead-gen programs, manage PR and other outside agencies, and mange direct-to-consumer channels, including social media and Amazon.

Develop go-to-market strategy for U.S. launch of European-based skincare company marketing evidence-based, therapeutic products through physicians and direct to consumers.www.ebbe.com

Manage marketing programs for software company providing web-based digital rights management services. Oversee advertising, PR, analyst relations, trade shows, communications, partner program, and strategic approach for target verticals, including banking, e-learning and publishing.

Spearhead marketing of nutritional products for specialty pharmaceutical marketing company. Responsible for launch of nutritional product line for women developed and co-branded with Tufts University School of Nutrition. Products marketed through recommending OB-GYNs and direct-to-consumer channels, such as catalog.

Managed launch of Pritikin's customized "CustomPak" vitamin program. Created software-based recommendation system and worked with team of physicians to create nutritional protocols for various disease conditions on which a customized vitamin program was based. Program eventually acquired by Drugstore.com.

Joint venture with The Pritikin Longevity Center. Developed software-based nutritional assessment service and personalized wellness programs. System marketed through The Pritikin Longevity Center, physicians and direct-to-consumer channels, including QVC.