Report to CEO. Average 20% increase in sales annually from 2020 - 2023. Developed key customer relationships resulting in $1.5 million new revenue (equivalent to 60% average annual sales) during that time. Introduced new products to meet specific customer needs. Lead trade show planning and participation efforts. Consult internally to multiple departments including production, engineering and product design.

Led start up security systems integration company. In charge of sales, design, implementation and customer relations for all projects. Managed daily operations and staff of more than 40 employees and contractors. Maintained an extensive portfolio of customers in multiple industries and sectors. Completed projects successfully within budget and timelines. Highlighted Accomplishments: Competed for and won projects for McDonald’s Mexico, Disney Mexico, Marti Sporting Goods, Hyatt Hotels, Asofarma, Liverpool Department Stores, Teva/Tapi, Tecnicolor, and American Eagle Outfitters, in addition to major projects for Mexico’s national airport administration agency (ASA), Mexico City International Airport and Codere gaming company. Achieved Most Recognized Security Companies in Mexico by Seguridad en Las Américas magazine. Highlighted Projects: Mexico City International Airport: Competed against multiple national and international integrators to win project to design and install the first major IP video surveillance system in Latin America, for Terminal II construction. Project included 100 channels of video analytics. Won initial contract and 3 consecutive renewals for the maintenance and technical support of video and access control systems from 2009 to 2014. Sold and serviced systems in more than 40 airports nationwide. Codere: Competed for and won project to convert systems from analog to IP-based video surveillance in 80; led design and Codere-operated casinos. Implemented IP video and access control system for “Hipódromo de Las Americas”, one of only two horse-racing facilities in all of Mexico.

Developed strategic plan for company's expansion into Latin America.Negotiated capacity interchange agreements with potential partners in South AmericaOpened market for customers in the region through direct sales and negotiation of alliance agreementsAdministered key alliance relationships