Dan Vogt Email & Phone Number

Kansas City, Mo, Us

Eden Prairie, Minnesota, Us

Downstream marketing leader who collaborates with multiple upstream partners—including product development, manufacturing, and sales/operations. Agiliti (AGTI) is a medical equipment manufacturer and provider of end-to-end healthcare technology management, product, and service solutions. Specific roles and responsibilities:--Co-led integration workstreams during Agiliti acquisition of Sizewise: go-to-market, product development/management, and brand/rebrand.--Develops and leads product marketing strategy and product go-to-market lifecycle. Work includes creative collaboration with manufacturing, engineering, and product development to drive deliverables aligned with sales and operations goals.--Manages growing brand responsibilities for both product and service line needs. Team includes product manager, graphic designers, and multiple outsourced assets.--Oversees planning and execution of product lead-gen tools—including multi-channel campaigns, earned media, trade shows, and collaboration with inside sales.--Understands industry forces which may affect strategy and market share (reimbursement, quality/risk, consolidation, systemness, staffing challenges, etc.)

Marketing, branding, and advertising consultant.• Print and digital communication initiatives for numerous small businesses, including strategic message development, ad design and placement, and public relations• Extensive marketing strategy development for Kansas City-area real estate agents. Includes branding, logo, and sign design. Editorial content for newsletter and postcard mailings• Comprehensive work for start-up plastic surgery practice near Hilton Head, SC. Collaborated with physician-owner to determine advertising and marketing needs, including printed collateral, website, and direct-to-patient ad campaigns

Lenexa, Ks, Us

Senior-level executive who guided strategic, creative, and operational comms teams aligned with ownership, Board, and sales goals. Sizewise was a manufacturer and distributor of specialty hospital beds, mattresses, and mobility equipment—with more than 3,000+ acute care hospital customers across the U.S. and annual marketing budget of $1.4M+. --Coached department staff in developing and executing account-level communications plans across more than a dozen internal partner departments.--Developed and led analytics to ensure effective deployment and refinement of ad campaign and trade show strategy and budget; tracked $11M+ of generated leads through sales funnel, leading to $3.5M+ in gross revenue.--Managed brand assets and thought leadership content to ensure consistent application along buyer/customer touchpoints; frequent review and revision of marketing tools to ensure continued relevance.--Presented marketing strategies, plans, and KPIs to Board and C-level executives.--Developed long-term department strategic plan delivered in tandem with clinical and training strategies; co-led clinical content development and deployment.--Internal comms responsibility for 1,000 coworkers at 70+ nationally distributed branch, manufacturing, and warehouse locations.

Lenexa, Ks, Us

Kansas City, Mo, Us

Service Line Marketing Director (Marketing Director II)Responsible for all marketing and communications activities related to Saint Luke’s Marion Bloch Neuroscience Institute; interim role with Saint Luke’s Cancer Institute. Additional responsibility for Bariatrics, Telemedicine, Radiology, and Corporate Wellness.• Collaborated with senior executives and physician leaders to develop proof point messaging and marketing plans aligned with service line and health system strategic vision• Executed approved plan through team of internal and external creative resources, physician relations, and P.R./social media staff• Tracked campaign ROI and adjusts tactics and messaging based on analysis of key metrics• Oversaw web refresh and rollout of seven targeted Google AdWords campaigns; led to 185% increase in traffic to Neuroscience Institute web pages (YTY 2014-15) • Enhanced Bariatric Surgery customer engagement with 24/7 Chat capability on website; conversion of patients led to ROI 9x the cost of outsourced serviceMarketing Director, Kansas Hospitals, 2011-2014Managed all marketing and communications activities for Saint Luke’s South Hospital (Overland Park, KS), Saint Luke’s Cushing Hospital (Leavenworth, KS), and Anderson County Hospital (Garnett, KS).• Managed one direct report and account team of internal and external creative resources• Worked alongside executive teams and physician leaders to determine short- and long-term strategic marketing goals, planning, and tactical execution• Extensive work on new website rollout – included development, review, organizing, and formatting of several hundred pages of original content• Developed and executed all marketing, P.R., and internal comm needs during hospital rebrand: Cushing Memorial Hospital to Saint Luke’s Cushing Hospital• Led a multidisciplinary team that operationalized the Health & Wellness Center classroom at Jewish Community Center; oversaw development of 16-20 free classes annually

Independence, Mo, Us

Operational oversight for network of outpatient imaging centers with direct reporting relationship to ownership team. Collaboration with CFO and radiology manager on budget and clinical operations.• Determined patient volume goals, implemented short- and long-term marketing plans, tracked results, and evaluated effectiveness of strategy; four consecutive quarters of growth from 2010-2011, despite industry downturn• Tracked daily scan volumes and analyzed top 50 referral sources on a monthly basis• Operationalized retail pricing strategy for self-pay and high-deductible patients (FlatRate Pricing); resulted in 65x self-pay revenue increase over 24-month period• Teamed with contracted radiologists to tackle quality and customer service initiatives, including subspecialty reads, hold/call requests, and report turnaround time• Worked with radiologists, CFO, and radiology manager to manage RIS/PACS migration; selected Fuji Synapse RIS/PACS and Merge eFilm CD-R software• Maintained contracts with commercial insurance providers and third-party payers• Sales role included training and management of three direct reports, with focus on building highly collaborative relationships with referring providers and staff• Directed all aspects of targeted provider- and patient-facing marketing campaigns, sales materials, website, and other collateral

Kansas City, Missouri, Us

General Assignment reporting on evening and weekend newscasts. Extensive live reporting and anchoring under extreme deadline. Stories included local, regional, and national interest. Fill-in anchoring on weekend newscasts. Developed relationships with numerous sources and public relations officials.

Anchored weekday 5pm newscasts, having previously produced and anchored 5pm and 10pm weekend newscasts. Duties included numerous public relations appearances. Investigative and Consumer Reporting.

Salisbury, Md, Us

Temporary position in support of reporter on maternity leave. Coordinated weekend news coverage for two bureaus, including multiple reporter/photographer teams.

Bachelor’S Degree, Communication; Broadcast & Electronic Communication

Education record