A digital marketing leader with 15 years of experience working hands-on with core digital and performance marketing channels. Currently, I’m at the forefront of Keurig.com’s growth initiatives, where my focus has been on leveraging my expertise to lead a team of specialists and drive innovative marketing strategies. Our team's efforts have centered on crafting data-driven campaigns that resonate with diverse audiences and yield powerful, measurable growth, resulting in increased ROAS and new scale opportunities for the business.With a robust background in online marketing, I excel at synthesizing complex marketing data, analyzing performance, and informing decisions that enhance demand all the way through to brand sales. I’ve thrived in agencies by cultivating dynamic cross-channel marketing efforts for clients across many verticals, underscoring my commitment to delivering excellence in digital marketing no matter what the challenge, audience or industry. In my startup experience, I’ve had the opportunity to scale growth from scratch, building a customer base to create sustainable income via new channel and message testing, iterative optimization, product strategies and lead nurture programs.