Enterprise commerce

Commercial Sales and Marketing

PowerApps product features, accessibility, and usability.

Partnered with engineering team to create a service for entity definition management as well as defined the strategy for configuring platform services via a self-service portal. Most recently lead a v-team across engineering and support to define and execute a global pilot to identify platform capability gaps to accelerate product rollout to support organization.

Responsible for creating and launching various programs to support marketing operations, improve execution, and decrease operating cost.Data Platform: Worked with a team of 20 engineers to evaluate and build a data platform on a data lake environment.Campaign Tracking and Metadata Management: Architected and managed the development of a campaign tracking system enabling marketers to associate spend to marketing tacticsCampaign and Site Tagging: Architected and managed the development of an application to simplifying the creation of tagging specifications for different digital analytic measurement systems.

Responsible for measurement, analysis, and optimization strategy for the Microsoft Partner Network (MPN) portal. Currently leading the planning for a global measurement and reporting program to help international teams evaluate content efficacy and conversion attribution.Measurement: Managed analytics planning and measurement for the MPN portal identifying measurement scenarios and key performance indicators aligned to fiscal year goals. Implemented campaign measurement and reporting for 20 campaigns across 88 markets to identify return on marketing investment. Analysis: Conducted content and audience segmentation analysis to evaluate content efficacy resulting in MPN portal content optimization.Optimization: Instrumented custom audience segmentation and measurement to gather data for future content targeting and A/B/MVT testing segmentation.

Responsible for products and programs on Microsoft.com focused on user experience, satisfaction, and acquisition across 100 markets while managing a $1M budget including the Microsoft.com home page.Product strategy: Developed product strategy based on customer data (survey and behavioral) and organization goals. Presented roadmap to senior management and conducted monthly executive updates on performance against targets. User centered design and site optimization: Championed and established scenario focused engineering practice, conducted usability testing, and multi-variant testing to help inform product and content decisions.Site analysis and insights: Worked with analytics team to measure and evaluate product performance against KPIs and identified drivers for customer satisfaction and acquisition of downloads and sale leads.Agile methodology: Authored scenarios and worked with engineering leads to manage and prioritize product backlog. Participated in daily stand-ups and sprint planning sessions.Customer research: Managed primary research project across 10 international markets to help refine product strategy, identify segmentation strategies, create personas, and inform future product releases. Global delivery: Worked with international team to deliver products to over 99 markets, monitor performance, and work with subsidiary resources to identify areas for improvement.Asset reuse and cost avoidance: Developed strategy for increasing code reuse on Microsoft.com and decrease cost to develop sites and improve time to market.

Responsible for site management, optimization, and digital marketing excellence including experience with campaign strategy and execution, online advertising, content planning and targeting. During a 2 year period managed 125 sites, full-time employees, off-shore vendor resources, and a budget of $3M.Program management and thought leadership: Created program focused on driving digital marketing excellence across multiple channels. Developed guidance for campaign and product sites which included best practices, case studies, KPIs and core metrics.Site management and optimization: Managed multiple vendors to implement web redesign and coordinate content publishing for campaign and product sites. Global community engagement: Developed and presented digital marketing excellence material to 30 subsidiaries. Actively engaged global community to continually refine programs to meet resourcing and market conditions.Site planning and customer experience: Planned targeted customer experiences and used customer and business data to drive planning and feature improvements.Web site development: Responsible for the global development and delivery of Windows and Windows Vista web site to 37 subsidiary markets. Improved and standardized processes: Established managed service model that spans campaigns and product site publishing decreasing cost by 25% and increase capacity 4 times prior levels.

Responsible for design, development, and measurement of corporate web and Lotus Notes systems.Software Engineering Manager: Managed engineering team and conducted performance evaluations and salary reviews. Responsible for team professional development, application design architecture, and improving development processes.Webmaster and site manager: Defined scope, information architecture, and redesigned corporate site based on business needs and usability studies. Managed corporate web farm, including data backup and disaster recovery planning. Responsible for day-to-day operation, system configuration, and software installation on servers.Web development: Developed web site and content management tools using ASP, ASP.NET, and Lotus Notes platforms. Implemented web tracking and analytic systems to capture and report on usage and performance.Lotus development: Maintained and updated existing corporate Lotus Notes applications. Developed applications that migrated corporate Notes data to ASP.NET systems. Developed process and change control for web and Notes development projects.

Responsible for product feature development, managing product infrastructure, setting the long-term vision, and product plan.Team Manager: Managed development team and conducted employee performance and salary reviews.Feature design and development: Designed and coded customization and personalization features for AtomFilms.com that focused on content recommendations and fan interaction with independent movie directors. Incorporated usability practices and heuristic evaluations into UI design and development process. Web development process: Define application architecture and designed the process for application builds and releases. Platform migration: Planned and executed the system migration of various web applications on the Microsoft platform to the J2EE platform. Streamlined Shockwave.com and AtomFilms.com systems by updating existing code base and migrating business applications between platforms.

Responsible for analyzing, architecting, developing, documenting, and maintaining solutions and systems that met business objectives while researching technology trends for future application.Spec’d and implemented e-commerce systems: Developed and designed e-commerce process flow, customization features, shopping cart, user interface, and transaction pipeline. Integrated 3rd party product for credit card transactions for Visio.com online store and analytics system to track customer behavior.Developed and architected web-based systems and applications: Created roadmap and architected 2-tier web applications, defined application architecture, and coded business logic. Developed, maintained, and reported on customer, business partner, and database systems and Visio.com web site.Created deployment strategies: Analyzed and developed solutions for maintaining and deploying US and international web sites. Tracked usage patterns: Defined system for tracking web site usage patterns and tying patterns to product objectives.

Technology consultant, interface designer, solution architect, usability engineer, and application developer for various clients. Responsible for architecting and implementing information systems and recommending technology solutions that met client business objectives.Scoped and planned projects: Consulted with clients to identify application business objectives, wrote technical and functional specifications for applications, and maintained project schedules and estimates. Content management system development: Implementer and member of team that created document and custom content management solution to support single-source publishing to multiple formats.Sales support: Advisor to sales team and met with clients to consult on project scope, gather requirements, defined engagement, and advise on RFP process. Authored sales briefs and responded to prospective client RFPs.Developed and architected web-based systems and applications: Solution Architect for 2-tier and 3-tier applications. Advised clients on best solution to address business problem, defined application and system architecture, and defined business logic. Recommended to clients opportunities to improve existing systems and solutions and extend return on investment.User Interface design and usability: Designed UI and application flow for client projects ranging from telephony web systems to Visual Basic desktop applications. Designed and conducted usability tests and made UI design recommendations. Presented to clients most efficient and effective design s to accomplish key user and system tasks. User Interface development: Coded HTML and DHTML web interfaces on several client web sites.