Peter Demarco Email & Phone Number

Us

Sacramento, California, Us

Member of senior leadership team providing political and strategic communications counsel to the Senate Minority Leader and thirteen state senators• Responsible for developing unified caucus messaging on pending legislation and state budget issues through print, broadcast and online communications. Deliverables include speeches, talking points, background briefing memos, theme tweets and Facebook postings, press releases, floor statements, opinion editorials and fact sheets. • Managed relationships with lobbyists and stakeholders, as well as national and local reporters as primary media spokesman.• Supervised Caucus Communications Office of eight direct reports including broadcast services, online distribution and content management, Spanish media outreach, and executive writers.

Sacramento, California, Us

As a senior counselor, provided strategic media relations, crisis and issues management, government relations, and political campaign consulting services to a broad range of clients. Managed several accounts for the firm including the California Manufacturers & Technology Association, Golden State Water Company and the California Hospital Association. • Led strategy and media relations work streams for a statewide coalition of California manufacturers to defeat $1 billion tax increase legislation.• Managed day-to-day operations and served as spokesman for coalition which defeated a statewide ballot initiative to repeal California’s death penalty despite being outspent 30 to 1.• Directed public affairs and coalition-building initiatives for a major investor-owned utility against eminent domain takeover threats by local governments in two priority regions for the company.

* Provide strategic corporate communications and public relations counsel. Current projects include media relations and message development for a local land-use firm, an investor-owned utility and a nationally recognized for-profit education corporation.• Served as spokesperson for a nationally targeted Congressional Special Election campaign in Nevada; candidate won by twenty two points* Led grassroots initiatives to increase voter awareness on key initiatives during the 2010 mid-term election

Sacramento, Ca, Us

Provided strategic counsel to agency clients representing national organizations in CPG, renewable energy, health care and government industries • Led coalition to defeat anti-business legislation before San Francisco Board of Supervisors, including managing grassroots initiatives and media campaigns• Oversaw public affairs iniative to win approval from federal and local government officials to support expansion of renewable energy alternatives• Led national earned media and social media campaign to support national product launch, which included measurable chatter among high impact “mommy bloggers” and gained “Seal of Approval” from Parent Tested, Parent Approved (ptpamedia.com)• Responsible for generating new business for agency, researching potential clients, responding to RFPs, building strategic partnerships with influential lobbying firms

Northbrook, Il, Us

Senior advisor for California Field Vice President, provided strategic business counsel and developed and executed executive positioning plans targeting key stakeholders • Led corporate communications initiatives for largest corporate region with 800 independent agency owners generating $2 billion in premium, 11.6% percent for corporation• As member of regional senior leadership team, achieved 2008 Masters Award as top region in the country, surpassing regional growth, profit, and financial services plans• Managed multi-level communication outreach to support business growth objectives on both a national and regional level. Internal measuring confirmed 80% approval in effective communication• Oversaw award-winning media relations strategy considered one of best in corporation and industry• Directed region’s issues management strategies through proactive reputation campaigns and reactive, rapid response to catastrophes and hostile business threats. Biz360 measurement reports increased from “negative” to “highly positive” in tone and signal over three year period while beating competitors• Oversaw professional development and performance of four mid-to-senior level direct reports

Sacramento, California, Us

Developed and implemented legislative, administrative, media and political strategies to accomplish Senator’s objectives • Hired and developed legislative team to help Senator meet and exceed constituent priorities• Directed earned media and grassroots campaigns in Sacramento and San Diego markets to raise awareness of Senator’s positions on key issues• Trusted intermediary to advocacy groups and industry organizations on policy and legislative matters. Supervised legislative staff assigned to Senator’s seven policy committees to make vote recommendations. Staffed Senator on Senate Appropriations and Budget Committees

Sacramento, California, Us

Trusted advisor and spokesperson for minority leader, served as Senator’s representative to the Senate Budget and Governmental Organization Committees• Led statewide earned media campaigns, driving awareness for Senator and his positions in major markets throughout the state• Successfully directed statewide campaign to defeat proposed vehicle license fee increase, indirectly leading to historic recall election of Governor Gray Davis• Managed relationships with national and local public relations agencies and other vendors• Supervised Caucus Press Office with seven direct reports including deputy press secretaries, radio and television broadcast services, Spanish media outreach, and executive writers

Los Angeles, California, Us

Senior level executive with one of the nation's leading corporate, financial, transactional and crisis communications firms* Provided strategic and media relations counsel to large and small companies, both publicly and privately held, as well as a number of "high-profile" individuals• Oversaw crisis communication related to Chapter 11 restructurings, natural disasters and national-level corporate events• Major Clients: Cal State University Los Angeles, Don King Productions,Elcotel, Executive Life Insurance Company/Francois Pinault, Lightspan, LTV Steel Corporation, Methanex Corporation, Pacific Gas & Electric, Titan Corporation, USG Corporation and Xcell Energy

Campaign spokesman for Michigan and California Primary elections

Responsible for media relations, speechwriting and grassroots outreach for freshman member of Congress.

Lead campaign consultant for California Supreme Court Chief Justice Ronald M George and Congressman Doug Ose.

Oversaw development and execution of grassroots organizations in three Southern California media markets which raised awareness of frivolous litigation and the need for civil justice reformsKey areas of responsibility included Board Member development, coalition building, executive media training and fundraising

Served as Press Advance Aide, wrote press releases, worked with political and business reporters throughout California.