As Vice President and Director at Shores of Grace Brasil, I was responsible for strategic oversight and operational management of the organization, driving key initiatives in community outreach, education, and rehabilitation. I led 14 major projects, including the launch of Shores Café, a social impact business employing women supported by our programs. In this role, I coordinated cross-functional teams, managed partnerships with local and international organizations, and spearheaded fundraising efforts to ensure sustainable growth.I also played a crucial role in financial planning and resource allocation, aligning our projects with long-term goals. Under my leadership, the organization significantly expanded its reach, engaged more donors, and strengthened its financial and operational structure. Key partnerships with public and private universities and NGOs were established, and we developed impactful projects to support vulnerable communities, including those facing prostitution and social exclusion.One of my core contributions was the implementation of a culture of innovation, which involved deploying new management systems, hiring skilled professionals, and fostering a forward-thinking organizational environment. This initiative enhanced our operational efficiency and positioned us for sustainable growth. Additionally, I introduced a holistic care program for volunteers and staff, which became a reference point for employee well-being within the organization.Key Achievements:Increased annual donations through targeted marketing campaigns.Developed and executed a branding strategy that boosted organizational visibility.Expanded partnerships, improving resource acquisition and project effectiveness.Implemented organizational restructuring, improving communication and team management.

As the founder of the marketing department at Shores of Grace Brasil, I worked with a dedicated team to increase the organization's visibility and connect more people with our mission. Together, we grew our social media presence from 0 to over 100,000 followers entirely through organic engagement, with no financial investment. This growth wasn’t just about numbers—it enabled more people to learn about and support the impactful work of Shores of Grace.By tripling our fundraising efforts, we significantly enhanced the resources available to support the individuals and communities we serve. Increased donations and visibility led to more direct support for the vulnerable people relying on our programs. Every marketing initiative aimed to further the mission and benefit those in need.The success of these campaigns was a true team effort, with each member contributing to creating data-driven strategies that connected our audience with the cause. The real beneficiary was the organization, which saw its impact expand, enabling it to reach and assist more people in vulnerable situations.Key Achievements:Established the marketing department, growing Shores of Grace’s social media presence from 0 to over 100,000 followers through 100% organic engagement.Tripled fundraising revenue, directly enabling the organization to expand its impact and provide more support to people in need.Developed a data-driven marketing process, allowing the team to create effective campaigns that raised public awareness and engagement.All growth was achieved through organic methods, thanks to the team's dedication, benefiting those supported by the organization.Strengthened the organization’s mission and visibility, enabling more people to engage with the cause and contribute to lasting social change.

As Chief Marketing Officer at Soulphia.com, based in New York City, I led the development and execution of a marketing strategy aligned with the company’s mission to provide accessible and engaging English education through real-life stories with a social-driven purpose. I worked closely with the leadership team to ensure our messaging highlighted both the effectiveness of our learning methodology and our commitment to social impact.I led the promotion of Soulphia’s unique methodology, combining fun and effective learning with real-life stories from our U.S.-based tutors. This human-centered approach resonated with our target audience, driving increased engagement and retention. I also played a key role in positioning our tutors as central figures in our brand narrative, building trust with users.Additionally, I implemented data-driven marketing solutions to optimize digital channels and improve ROI. I led strategic partnerships with influencers, significantly increasing brand visibility and organic engagement. These efforts strengthened Soulphia’s market position, helping attract investment from the Bill & Melinda Gates Foundation and positioning the company for long-term growth. By transforming students into brand ambassadors, we built a loyal community that supported and promoted Soulphia’s mission.Key Achievements:Developed and executed a comprehensive marketing strategy, aligned with business goals, boosting brand visibility and user engagement.Increased user acquisition and engagement through digital campaigns and influencer partnerships, achieving significant results via organic engagement.Implemented data-driven marketing solutions, optimizing digital channels and improving ROI.Expanded strategic partnerships, particularly with influencers, enhancing Soulphia’s reach and securing investment from the Bill & Melinda Gates Foundation.Transformed students into brand ambassadors, fostering a community that promoted Soulphia’s purpose.

Photographed magazines like ISTOÉ, Dinheiro, Gente, Platinum, 2016, Menu e Status/