As a seasoned Director of Trade Development with over 27 years of experience in the wine and spirits industry, I have a proven track record of developing and growing long-term partnerships that profitably increase brand position, market share, and distribution on an enterprise-wide basis. Throughout my career at Southern Glazer's Wine & Spirits, I have directed sales and marketing efforts at both the branch and state level through the State Sales Managers and the State Marketing Directors, while managing a team of [insert number] professionals.I define objectives for suppliers and identify alternative strategies for achieving them, secure agreement on short and long-term priorities, and develop annual and multi-year goals. I oversee the sales execution of supplier business plans, monitor and report monthly sales performance, programs, and promotions to ensure optimization of goal execution, and evaluate the effectiveness of programming, advertising, merchandising, and promotion initiatives.I also support budgeting, forecasting, and financial control processes as prescribed by the SGWS Corporate office, direct Sales and Marketing Management through meetings to establish standards for effective communication with vendor partners, and conduct sales reviews with each division to address market-specific tactics, revise forecasts, or support the achievement of supplier priorities. I monitor performance to meet state expense and revenue objectives, analyze sales trends and recommend addition of product lines to increase revenue and recommend deletion of production to attain inventory level objectives. When faced with sales problems, I turn them into opportunities to achieve sales objectives while leading and motivating my team to success.