Peter Dirksing Email & Phone Number

Bend, Oregon, United States

Established in New Zealand in 2015, UBCO leads the category, providing electric adventure vehicles (EAV) to customers across New Zealand, the United States, and the United Kingdom.

Solana Beach, Ca

Digitally Native / Direct-To-Consumer Performance Fitness Apparel, Footwear, Bags, and AccessoriesLead product management, product design, sourcing, and product development. Ensured innovative and market leading products were released according to plan, in trend right colors / fabrics, at a competitive prices / costs, with sufficient inventory to achieve company revenue and margin goals.-Successfully brought 100+ new apparel, tee, footwear, bag, and accessory styles to market-Owned demand planning/forecasting and inventory management for 5,000+ SKUs-Increased gross margin by 10%+ in 2021

Greater San Diego Area

Waterproof Headphone and iPod Case/Armband ManufacturerDriving force behind the rebrand of H2O Audio. Responsible for product planning, design, development, merchandising/marketing, and channel management. Managed product throughout the product lifecycle. Defined the product vision and worked closely with engineering to deliver innovative products. Worked with sales, marketing, and customer support to ensure revenue and customer satisfaction goals were met.-Responsible for the complete redesign of the waterproof product line including cases, armbands, and headphones as well as the introduction of the new sweatproof product offering including headphones and armbands. Instrumental in creating the accompanying marketing rebrand collateral including sales/marketing materials, product packaging, website imagery, press releases, etc.

Performance Apparel ManufacturerResponsible for JACO Clothing’s entire product portfolio including the Men’s & Women’s Training Apparel, Equipment, Bag, Footwear, and Accessory categories. Oversaw roadmap, design, development, sourcing, packaging, quality control, merchandising, and channel and inventory management.

Performance Apparel & Money Clip ManufacturerResponsible for JACO Clothing’s entire product portfolio including the Men’s & Women’s Training Apparel, Equipment, Bag, Footwear, and Accessory categories and MoneyClamp’s Money Clips, Valet Boxes, and Wallets. Oversaw roadmap, design, development, sourcing, packaging, quality control, merchandising, and channel and inventory management.

Responsible for product planning, design, development, merchandising/marketing, and channel management. Managed product throughout the product lifecycle.-Developed, tested, and brought innovative product lines to market by focusing on customer / market needs and opportunities-Defined brand and product messaging by creating original packaging, engaging product descriptions, and writing compelling press releases-Headed H2O Audio’s Authorized Dealer/Distributor program and managed key accounts including Best Buy, Apple, Fry’s Electronics, and Dick’s Sporting Goods

Snow Sports/Sporting Goods Retail ChainSupervised store payroll, budget, and retail inventory. Worked closely with district managers, buyers, manufacturer representatives, and retail warehouse to review and tailor product needs. Oversaw the hiring, training, scheduling, counseling and general supervision of an international staff of 40. Aided in store operations including opening/closing the store, merchandising, administrative paperwork, balancing cash drawers, making deposits and safe drops. Responsible for maintaining customer satisfaction.

Regional Sporting Goods Retail ChainOversaw the hiring, training, scheduling, counseling and general supervision for 8 out of the 11 departments within the store. Aided in store operations including opening/closing the store, balancing cash drawers, making deposits. Effectively communicated with district managers, buyers, manufacturer representatives, and the retail warehouse to review and tailor product and store needs.Responsible for maintaining customer satisfaction.

B.A

Activities and Societies: Graduated Suma Cum Lade (Top 2% of Graduating Class), Psychology Dept. Honors (Highest Distinction), Psi Chi.

Bachelor'S Degree