Founded 57st. design, a direct to consumer furniture startup in late 2015. 57st. design ships all over the contiguous United States, and to select Canadian cities.• Designed and implemented marketing and brand strategy and creation of all media assets. • Built systems to scale the custom manufacturing business and oversaw all day-to-day operations. • Grew the business to 25 employees, and managed the sales and production teams to optimize performance. • Designed and implemented Design Circulation, a renew and reuse program for our furniture, built on principles of circular economy. • Created the shipping and logistics infrastructure, and negotiated with LTL freight companies to lower shipping costs while ensuring the continued enhancement of services.• Created annual, quarterly and monthly budgets with accountant and ensured rigorous adherence to them.

• Designed and built websites for 57th Street Bookcase (Chicago), Do Desi (Singapore) and Fair Hiring Initiative (Manila). • Worked with business owners to understand their vision. Created user-friendly websites based on their expectations, taking into account user demographics and SEO.• Created graphics and took photographs. Wrote copy for all webpages.

Conducted in-depth research and analysis of market trends, best practices and competition. Performed analysis of data using Tableau. Used data conclusions to create efficient market strategies.

Designed, wrote and edited marketing collateral for university clients. These included customized emails, program and landing pages, digital ads and offline literature.