Pedro Medeiros Email & Phone Number

Berlin, De

Neuchâtel, Ch

At Miniclip I worked on Carrom Pool, the most popular Carrom mobile game in the world!- Definition of product vision- Roadmap management and sprint planning- Mediation between engineering and relevant teams- Feature and LiveOps content conception- Deep data investigation through SQL- AB test planning and analysis- Close liaison with core teams (game design, BI, PX, UA, Ads, etc) to ensure operability and improve performance

Neuchâtel, Ch

Responsible for the whole ads monetization ecosystem of the in-house developed games, with activities such as:- Recommendation and support on the ad tech implementation, providing the best solution for each product.- Planning and implementing advertising strategies, using benchmarks and game design expertise to pick the most effective placements and formats.- Waterfall optimizations.- Thorough analysis of product data, in order to generate hypotheses for AB tests.- Constant liaison with the ad networks to ensure that the products are fully compliant and aligned with the best practices.- Evaluation of potential titles for acquisition from the ads monetization standpoint.- Guarantee that all the portfolio complies with the existing data protection regulations.Accomplishments:- Management of an expressive advertising budget (initially from 3rd party and then from in-house developed games)- Main advocate of a user-first approach to advertising- Introduction of new placements, tailored to the games’ needs- Kicked-off brand partnerships for in-game advertising

São Paulo, Br

- Plan and implement ad strategies in the games, using concepts of behavioural psychology and data insights to ensure that we're capitalizing on all opportunities and moments of decision-making without harming the game experience;- Deep dive analysis into the products to find improvement points and keep the ad monetization growing;- Ad stack management, waterfall optimizations, and search for potential new networks;- Conduct AB tests and experiments, from the first design to the final analysis, recommending a course of action to stakeholders;- Be the main point of contact with ad partners to receive suggestions for optimizations and keep our apps up to date with the best practices.Games: Bid Wars, Bid Wars 2, Bid Stars, and Logic Pic.

Rio De Janeiro, Rio De Janeiro, Br

- Waterfall analysis and optimisation, looking for growth opportunities to generate incremental revenue over time;- Ad stack management, managing the relationship with current partners and looking for potential new networks to integrate;- Product analysis, using data to back up suggestions of new formats and placements.Games: Buraco, Dominoes, Spades, Euchre.

Rio De Janeiro, Rj, Br

At Neo, I worked planning, structuring, and managing marketing campaigns on Google Ads, Facebook Ads, Twitter Ads, and Linkedin Ads, along with producing performance reports with KPIs based on clients' goals.Clients: L'Oréal - Consumer Products Division, Active Cosmetics Division, and Professional Products Division; SmartVOD; Qconcursos.

Rio De Janeiro, Rio De Janeiro, Br

Content production for social media, strategic analysis of marketing channels, report creation with data-driven insights, and customer relationship management.Clients: Wella (responsible for the brands Sebastian, Clairol, and Nioxin), Megamatte, Avène.