Key Projects:- Product leadership for appointment scheduling and exams, aiming to increase customer base and conversions, reduce TTC (time to complete), and user churns;- Customer operations management through Microsoft Dynamics, with the goal of optimizing cross-selling and upselling strategies;- Implementation of business intelligence through ServiceNow and Datalake to consolidate data, reduce costs, and optimize decision-making;- Low-code platform for system integrations, streamlining response time and reducing errors;- Product documentation on Confluence to provide clarity and share knowledge within the team.Main Activities:- Alignment and functional refinement (UX design and usability) with the engineering team;- Product specification through epics and user stories;- Conducting UX and UI usability tests directly with users to ensure an intuitive and user-friendly interface;- Conducting discovery research and interviews with users to identify needs, desires, and improvement opportunities;- Effective management of the Scrum and Kanban delivery process, collaborating with development and design teams to ensure quality deliveries within deadlines and budgets;- Developing relationships with stakeholders across all areas of the company, maintaining effective and collaborative communication;- Managing the Product team's OKRs (Objectives and Key Results);- Regular analysis of product metrics and KPIs, utilizing data to make informed decisions and guide strategic direction.

Main projects:- Compliance with LGPD to ensure legal compliance in data processing;- Development of workflows to address regulatory and individual demands, improving response time and customer satisfaction rate;- Implementation of dashboards to monitor requests for exercising data subject rights;- Creation of a virtual inventory to centralize and manage data treatments.Main activities:- Conducted product discovery process, identifying market opportunities and needs;- Built and maintained a strategic roadmap, prioritizing high-impact initiatives;- Managed the product backlog, ensuring continuous delivery;- Performed technical analysis for solution optimization and component reuse;- Prioritized and resolved bugs and technical debt to maintain product quality;- Coordinated releases and deploys for timely and uninterrupted deliveries;- Developed acceptance criteria and test plans to ensure product quality;- Identified dependencies and gaps between products, promoting integration between teams and areas;- Disseminated an agile mindset, focused on SAFe principles, to foster collaboration and continuous learning.

Main activities:- Ensured SLA compliance, ensuring that customer requests were addressed promptly and efficiently;- Identified business needs and adapted the white label platform, providing customized solutions;- Communicated customer demands and expectations transparently to internal teams, fostering collaboration aligned with objectives;- Mapped consumption gaps, enabling a clear view of challenges and opportunities for enhancing the customer experience;- Implemented best application configuration practices, ensuring optimized performance;- Mapped customer journeys, providing valuable insights for continuous improvements and strategic enhancements;- Actively represented the customer in product meetings, contributing to well-informed and customer-centric decisions;- Conducted specialized training for clients, empowering them to efficiently use the new tools in the ecosystem;- Directed necessary enhancements to engineering teams, ensuring agile and precise implementation;- Recruited teams for problem-solving, promoting a collaborative approach to tackling complex challenges.

Main projects:- Implementation of product pages and knowledge base to expand the number of active users;- Release launch plan for introducing new products and features to ensure engagement;- Creation of proofs of concept for new products, aiming to create demonstrations for commercial purposes;- Development of Frequently Asked Questions (FAQ) pages, monitoring the number of visits and user satisfaction rate;- Implementation of Kanban board to optimize workflow visualization and progress tracking across departments.Main activities:- Created articles, videos, and release notes for new product features and versions;- Diffused best documentation practices among teams;- Monitored results and interactions on the knowledge base pages, optimizing content performance;- Conducted benchmarking on prominent companies to seek inspiration and continuous improvement of adopted practices;- Created standardized documentation templates for each product line, promoting consistency and efficiency;- Built prototypes and videos for new products and features.

Main projects:- Developed the Strategic Planning, using recognized tools such as MEG, SWOT, Porter's Five Forces, and Balanced Scorecard, to define strategies aligned with the company's vision;- Managed the relationship with internal and external clients, ensuring satisfaction and strategic alignment of all parties involved;- Led and improved internal processes, aiming for operational efficiency and excellence in results;- Established strong partnerships with suppliers, optimizing processes and ensuring delivery quality;- Organized internal communication events to foster organizational culture and engage employees.- Coordinated the annual vision event for communicating the strategy, aligning the entire team towards common objectives;- Created monthly meetings for updates and discussions with the team, fostering a collaborative and aligned culture;- Actively participated in shaping new digital product business ventures, including the creation of the new business website.- Stood out in the innovation project selected in the national "Startup Indústria" program, driving company growth and differentiation.

Main projects:- Conducted market research and analyzed trends to identify opportunities;- Mapped direct and indirect competitors to understand the competitive landscape;- Analyzed regulatory requirements to ensure compliance and excellence in products and services developed;- Coordinated teams in the application of surveys to collect relevant data;- Analyzed collected data and transformed it into strategic inputs to support decision-making;- Conducted qualitative analysis and benchmarking on reference companies to support product strategies;- Led process automation projects aiming for time optimization and operational efficiency;- Identified gaps and applied technologies to improve productivity and operational effectiveness;- Developed and implemented a Recruitment and Selection Platform, using intelligent algorithms to select the best candidates based on mapped competencies.

I joined the Business Orientation team, responsible for the following activities:- Guidance for business opening and legal formalization;- Development of a tool to measure the major needs of assisted companies;- Mining of inconsistencies in the MEI Database of the region to identify regions with more and less SEBRAE projects coverage;- Participation in the Entrepreneur Fair, as part of the Entrepreneurship Guidance team;- Participation in the MEI Week.

Support in the management of "Minha Casa Minha Vida" contracts, with the aim of optimizing the process time, in the following activities:- Elaboration, optimization, and feeding of control spreadsheets for beneficiary data;- Implementation of VBA code responsible for verifying the validity of CPF numbers;- Updating checklists for the progress of files and contracts;- Participation in contract signing events.