20+ years’ experience and insight for display systems and solutions for temporary and permanent sets. Unique path and perspective for retail is derived from the many years of successfully designing and managing hundreds of events in the trade-show and convention industry. Learning from my previos role of senior designer and creative director allowed for countless years to research in developing display solutions that could be installed and merchandised quickly and easily across North America and the Caribbean. After 20+ years in this industry my path has since led me to team up with Walls+Forms (Leading innovator in pop-up display solutions) to further develop their existing systems. This collaboration has culminated in what we now coin as the ‘3-Systems Approach’ to modular display solutions. All of which stay true to the core discipline of minimal parts, simple assembly and ULTIMATE changeability which is KEY in today’s retail climate.To quote the great Robert Frost, 'I took the [road] less traveled' in my storied journey as a professional and designer. Designer of what you ask? ... oh, where to begin? … What started as a path towards visual communications quickly deviated into something much more, and for that I am forever grateful! As a designer at heart, I quickly realized it is much more than an art form, but rather a strategic philosophy. When you step back and observe the project or business as an outsider you are able to understand what is mislaid. You then invest the time to listen, research and design a solutions for what is needed to obtain stability, efficiency and growth.| DISPLAY SOLUTIONS | BRANDING | PROCESS | STRATEGY | VISUALIZATION | WORK FLOWS | ROLES / EXPERIENCE: GENERAL MANAGER | DIRECTOR OF MARKETING | CREATIVE DIRECTOR | ACCOUNT EXECUTIVE | STRATEGIC PLANNING | PROCESS REDESIGN | SALESFORCE INTEGRATION | OPERATIONS IMPROVEMENT | ENGINEERING OVERSIGHT | PROJECT MGMT. |