Philippe Dubuc
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Philippe Dubuc Email & Phone Number

Senior Manager RGM and Sales Capabilities at Bel
Location: Montreal, Quebec, Canada 5 work roles 1 school
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✓ Verified Jul 2026 3 data sources Profile completeness 86%

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Current company
Bel
Role
Senior Manager RGM and Sales Capabilities
Location
Montreal, Quebec, Canada
Company size

Who is Philippe Dubuc? Overview

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Philippe Dubuc is listed as Senior Manager RGM and Sales Capabilities at Bel, a with 7326 employees, based in Montreal, Quebec, Canada. AeroLeads shows a matched LinkedIn profile for Philippe Dubuc.

Philippe Dubuc previously worked as Revenue Growth & Category Manager at Bel and Category Manager at Bel. Philippe Dubuc holds Marketing from École Des Sciences De La Gestion (Esg Uqam).

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Bel

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Profile bio

About Philippe Dubuc

As a Revenue Growth & Category Manager at Bel, I leverage my strong background in marketing and data analytics to develop and execute category strategies that drive sales growth, profitability and market share for leading CPG brands. With more than 5 years of experience in the CPG industry, I have worked with major retailers such as Couche-Tard, Costco, Loblaw and Sobeys to deliver innovative solutions that increase customer satisfaction and loyalty.I have a proven track record of leveraging market research, consumer insights and competitive analysis to optimize product assortments and pricing strategies, identify new business opportunities and develop go-to-market approaches. I also utilize advanced analytics and business intelligence tools across key platforms such as NIQ, Circana, Retail Link, Dunnhumby, LDIA, Shopper Intelligence, Power BI and Cognos to extract insights from large data sets to inform decision making, promotional campaigns and operational efficiencies. I successfully led a team of data engineers, a space planning analyst, and a marketing agency to implement an innovative data-driven solution that increased sales across multiple stores for one of Canada's largest grocery chains. I also implemented Canada's first clustering-led approach to beer assortment selection using AI/ML, demographic data and consumer insights.

Current workplace

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Bel
Bel
Senior Manager RGM and Sales Capabilities
Montreal, QC, CA
Website
Employees
7326
AeroLeads page
5 roles

Philippe Dubuc work experience

A career timeline built from the work history available for this profile.

Senior Manager Rgm And Sales Capabilities

Bel

Montreal, Qc, Ca

Revenue Growth & Category Manager

Current
Bel

Montreal, Quebec, Canada

• Developed and implemented best promotional mix & efficiency/ROI for Bel and Retailers.• Led sales/per account budget process and presentation to management.• Managed risks & opportunities to trade spend budget and promo volumes with sales directors.• Account lead for Costco, Loblaw & Walmart.

Jul 2023 - Present

Category Manager

Current
Bel

Montreal, Quebec, Canada

• Developed and executed comprehensive category strategies to drive sales growth and market share.• Utilized market research and competitive analysis to optimize product assortments and pricing strategies.• Leveraged advanced analytics tools to extract insights from large datasets and inform decision-making.

Feb 2022 - Present

Category Manager

Montreal, Quebec, Canada

• Managed a team of data engineers, a space planning analyst, and a marketing agency to implement an innovative data-driven solution for increased sales in multiple stores.• Implemented the first Canadian clustering-led approach to beer assortment selection using AI/ML and consumer insights.• Collaborated with cross-functional teams to optimize product assortment and drive revenue growth through data-driven strategies.

Apr 2021 - Feb 2022

Marketing Manager

Montreal, Quebec, Canada

• Launched over 100 imported deli cheese products in partnership with major European dairy companies, managing product lifecycle and strategy.• Led the implementation of PMO best practices within the Deli Cheese BU, executing over 100 projects in a dynamic environment.• Managed a $2M+ marketing budget to maximize ROI on a $150M sales portfolio.

Aug 2016 - Apr 2021
1 education record

Philippe Dubuc education

FAQ

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What company does Philippe Dubuc work for?

Philippe Dubuc works for Bel.

What is Philippe Dubuc's role at Bel?

Philippe Dubuc is listed as Senior Manager RGM and Sales Capabilities at Bel.

Where is Philippe Dubuc based?

Philippe Dubuc is based in Montreal, Quebec, Canada while working with Bel.

What companies has Philippe Dubuc worked for?

Philippe Dubuc has worked for Bel, Ab Inbev, and Agropur.

How can I contact Philippe Dubuc?

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What schools did Philippe Dubuc attend?

Philippe Dubuc holds Marketing from École Des Sciences De La Gestion (Esg Uqam).

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