Pablo Duobert Email & Phone Number

Commerce, California, Us

• Designed an engaging online shopping experience that improved customer conversion rates by collaborating with Merchandising, Creative, and Product teams to develop simplified user funnels tailored to customer intent, which enhanced site metrics and average order value (AOV).• Managed digital asset libraries for 3D models on Joybird.com and collaborated with digital platform partners to oversee User Acceptance Testing (UAT).• Partnered with the Merchandising team to align digital strategies with key product stories and business objectives, identifying cross-selling and upselling opportunities to craft innovative promotional campaigns.• Analyzed data and insights to drive informed decisions, translating complex data into actionable strategies for continuous improvement in user experience and website performance.• Ensured visual consistency across all online platforms and retail stores, managing content updates and monitoring site health through key performance metrics and analytics.• Developed storytelling strategies to enhance customer journeys, using site functionalities to communicate compelling content that aligns with trend forecasts and business goals.• Reported on KPIs related to product assortment and merchandising effectiveness, highlighting the impact of content and product strategies on overall business objectives.

As part of my role, I actively accelerate productivity and optimize operations at Clean Sweep NOVA. To achieve this, we are implementing several key strategies. Firstly, we are introducing a new cloud-based text communication and tracking system to enhance communication and streamline coordination among team members.Additionally, we are integrating a state-of-the-art GPS tracking service for our fleet. This will provide real-time location updates and help better manage routes and ensure efficient utilization of resources.Moreover, we are revamping the company's branding, giving it a fresh, modern look that aligns with our vision and values. This rebranding extends to the entire team, ensuring a cohesive and unified identity.Our ultimate objective is transitioning from traditional paper-based processes to more interactive and technology-driven solutions. By embracing the latest technologies available, we aim to boost team efficiency and deliver top-notch services to our clients.

Agoura Hills, California, Us

In my role at Vitu, I was tasked with developing a payment processing solution for the California Department of Motor Vehicles (DMV) to allow them to receive payments via credit cards and contactless payment methods. To achieve this, I conducted extensive UX research, which included analyzing user behaviors and preferences to identify pain points and opportunities for improvement. I created detailed user flows and Figma wireframes with this information to map out the ideal user journey.As the project progressed, I worked closely with the project manager to document the entire process for the project, including creating detailed project plans and user requirements. This documentation proved essential in ensuring the project was completed on time and within budget. Additionally, I modified some legacy applications to make them more efficient and user-friendly for mobile experiences.The success of this project led to its expansion into a payment processor for dealerships across California, including major brands such as Tesla, Acura, Hyundai, and Toyota. Throughout the growth, I collaborated closely with development teams to ensure that the user experience remained at the forefront of all decisions and that the software was optimized to work seamlessly across multiple states. Overall, my experience at Vitu has given me a deep understanding of the importance of UX research and its impact on the success of a project.

As a UX Designer consultant, I have had the opportunity to work with a diverse range of clients and projects, from startups to large enterprises. My skills span responsive site design, interaction design, UI design, web design, motion design, prototyping, and UX research. I've successfully delivered projects that enhance the user experience and meet business objectives.

Woodland Hills, Ca, Us

Throughout my time at TMS, I worked on a range of projects that allowed me to develop and showcase my skills as a UX designer and consultant. My first role within the company was as part of the IT team, where I worked closely with my colleagues to facilitate the successful migration of the server infrastructure from a local to an AWS cloud-based solution. This experience allowed me to gain a comprehensive understanding of the complexities involved in such a project and the ability to work efficiently and collaboratively with cross-functional teams.My skills were further honed when I joined the Product team, where I played a pivotal role in developing the innovative POS platform called GROOVV. This platform was specifically designed for food trucks and mobile users and, as such, required a high level of UX research and design expertise to ensure that it met the needs of this unique user base. I also contributed to creating a Sales Agent Interface that provided sales enablement tools and reporting, including online applications, merchant reporting, and financial analytics.As part of the Marketing team, I was responsible for promoting TMS's products and services, utilizing my knowledge of SEO to redesign and manage over ten company websites, resulting in a 30% increase in traffic within just four months. Additionally, working closely with the product manager, I gathered and evaluated user requirements, resulting in designs that effectively met their needs. To further enhance the user experience, I also utilized React JS to redesign existing user interfaces, making them more adaptable to Android and iOS devices. Throughout my tenure with TMS, I was committed to developing and communicating clear design guidelines, patterns, libraries, and assets, ensuring that the user experience remained at the forefront of all decisions.

Woodland Hills, Ca, Us

Gathering and evaluating user requirements in collaboration with product manager. Presenting UX design concepts to the project stakeholders for review and feedback. Driving the development and communication of clear design guidelines, patterns, libraries, and assets. Working closely with the development team to implement the vision. Re-designing existing UIs to better adapt Androidand iOS devices.

Woodland Hills, Ca, Us

I collaborated with internal teams and key stakeholders to create user-centered designs that enhanced the overall user experience. That included preparing and presenting low-fidelity mockups, wireframes, site maps, flow diagrams, and high-fidelity interactive prototypes. I worked closely with the senior project manager to ensure all design decisions aligned with the project goals. Additionally, I leveraged site analytics and conducted A/B testing to identify opportunities for site improvement and assess the user impact of specific UI elements. To support end-users, I also contributed to the creation of product documentation that over 3,000 insurance agents used.

Los Angeles, California, Us

Design of New Landing Pages, Email campaigns, Videos for Admedia website. Creating a new Email Campaign for clients.

Bachelor Of Science - Bs, Computer Science

User Experience Certificate