Emma Patterson Email & Phone Number

Charleston, Sc, Us

New York, New York, Us

Portland, Oregon, Us

Dynamic and results-oriented Head of Customer Marketing with a proven track record of driving growth and enhancing customer engagement. With over 10 years of experience in developing and executing strategic marketing initiatives, I specialize in building lasting customer relationships, increasing lifetime value, and turning customers into brand advocates. My expertise encompasses data-driven segmentation, personalized marketing campaigns, and customer journey mapping, ensuring a seamless and impactful customer experience.At the heart of my approach is a deep understanding of customer needs and behaviors, combined with innovative marketing strategies that deliver measurable results. I'm passionate about leveraging analytics to drive insights and optimize marketing efforts, ensuring alignment with business objectives and ROI.Specialties Include:Customer Retention and Loyalty ProgramsData-Driven Marketing Strategy and AnalyticsCross-functional team Leadership and CollaborationPersonalized and Omnichannel Marketing CampaignsVoice of Customer (VoC) Initiatives and Feedback AnalysisCustomer Segmentation and Lifecycle MarketingB2B and B2C Marketing Strategies

Portland, Oregon, Us

Portland, Oregon, Us

Airship is changing the way companies build brand loyalty and customer engagement. Airship's approach to building exceptional relationships and providing utility through mobile and web is trusted by 40+ fortune 500 brands. I help companies build a strategy to drive more personalized engagement by equipping them with the best technology to intelligently target and gain insights on how consumers interact with their brand. - Manage key relationships with current account base, acting at the main point-of contact to ensure that customers have the optimal set of tools and technologies in place to efficiently build an impactful engagement strategy for their brand. - Work cross-functionally with sales, implementation engineers, and support engineers to monitor customer engagement success from account inception to retirement. - Build strategic insights for customer's to increase ROI by capturing brand engagement and leveraging predictive models.

Atlanta, Ga, Us

· Oversaw order operations for a team of 30, assisting in query resolution and revenue impacting escalations to reach region annual objectives. · Directly managed strategic accounts and projects for high impact & high revenue clients worth $11.6 million dollars in annual revenue with proactive communication and consultative client services including monitoring ad performance to maximize yield, as well as technical troubleshooting and billing support for client marketing campaign. · Coordinated cross-departmental teams, aligning sales, accounting, legal, and product fulfillment teams to increase overall account performance and client success by being the internal advocate for clients and ensuring timelines and contracts were adhered to. · Responsible for architecting and implementing the onboarding and best practice guides for new employees including process documentation, training plan and training schedules.

Atlanta, Ga, Us

· Built competitive digital marketing campaigns used to drive client revenue and optimize digital search results. · Developed email templates and prospecting tools used to build pipeline and generate revenue. · Oversaw the design, successful completion and implementation of client ad campaigns as well as review reporting analyze results in order to show ROI. · Developed highly interpersonal relationships with clients aiding to growth of business and partnerships.

Cleveland , Ohio, Us

· Oversaw branch operations and employee scheduling to ensure team of 7 was compliant with Bureau of Oregon Labor and Industry laws. · Responsible for client development, retention and growth for a suite of financial products within my defined territory including meeting and exceeding annual sales goal of $1million+. · Crafted and presented weekly forecasts and projections during daily internal meetings to branch management as well as reviewed team objectives with other team members. · Developed and implemented client-networking events for business partners and business clients to increase brand awareness in my area including venue selection and vendor sourcing.· Coordinated with corporate training team to develope a process for on-boarding new hires and provide in branch continuation training support for all employees.

· Managed vendor relationships by coordinating client needs with internal teams; aligning product design, production teams, fulfillment, and management while maintaining internal supply budgets. · Assisted the logistics team in developing a strategic plan for minimizing shipping cost on bulk client orders by preparing cost reporting for data analysis and assisting in creations of new process documentation. · Prepared quarterly revenue reports used to track company profit and loss for Executive Team.

Cepe Project Management Certification, Project Management

Bachelor Of Arts (B.A.), Business Marketing, Spanish, & Communication Studies