Justin Peabody Email & Phone Number

• Grew sales of Hornitos Tequila 300% while leading creative commercial marketing initiatives.
• Lead creative commercial marketing initiatives for On The Rocks cocktails following their acquisition by Beam Suntory, including the launch of multiple new SKUs.
• Introduced a first-of-its kind Sauza Tequila Poptail frozen cocktail experience.
• Relaunched Tres Generaciones tequila as a premium badge brand.
• Successfully launched Hornitos first RTD product Hornitos Tequila Seltzer.
• Lead branding, strategy, and marketing activations in the better-for-you snack category for Chef Bobo Brands.

Dallas/Fort Worth Area

• Created a shopper marketing platform for Nature's Bounty at Walgreen's.
• Lead a creative team in developing integrated marketing plan for Hornitos Tequila.
• Created key activations for Sauza Tequila including on-premise account support, off-premise merchandising toolkits, sampling platforms, and experiential touchpoints.
• Developed Cinco de Mayo solutions for both the Hornitos and Sauza tequila brands.
• Lead a team in creating multiple special edition packs for Hornitos and Sauza tequilas.
• Created a marketing program for Beam Suntory's tequila portfolio.

Dallas/Fort Worth Area

• Lead creative for the Jack Link's National Jerky Day shopper marketing promotion in 2015.
• Executed an intuitive aisle reinvention for Elmer's in the project aisle at Michael's.
• Helped develop logos, brands, and packaging for the startups Energy by the Hour and Qwikstrip.
• Worked with a team to create and prototype modular demo structures and signage for Sam's Club.
• Designed the presentation material for a successful new business pitch for Lavazza coffee.
• Worked with a team to develop shopper marketing, and eCommerce campaign material for Lavazza at multiple retailers.

• Developed permanent merchandising displays for Duracell's launch at Sam's Club, which were awarded a Gold and a Silver Design of the Times award in 2014.
• Lead the creative for the Gain Flings launch at Sam's Club including ideation, photoshoots, art direction, and design.
• Helped brand and create package designs for the Sam's Club exclusive P&G "Total Clean" line.
• Designed co-equity marketing plans for P&G and the 2014 Winter Olympic Games at Sam's Club.
• Partnered with Oprah's Lifeclass to create exclusive content for Sam's Club.
• Was named to the C.A.R.E. Initiative's Board of Directors in charge of organizing Saatchi & Saatchi X's charitable fundraising events throughout the year.

• Worked on an Olay Sampling display at Sam's Club which was awarded a Gold Design of the Times award in 2012.
• Contributed to a pitch that sold in Duracell as the exclusive battery supplier at Sam's Club.
• Created the equity and marketing tactics for multiple iterations of the Sam's Club Gift Card program, which was named a Shopper Marketing Effie finalist in 2012.
• Designed co-equity marketing plans for P&G and the 2012 Summer Olympic Games at Sam's Club.
• Improved my table tennis game.

Springdale, AR

• Created, designed, and presented an intern-led project overhauling the Baby Department at Walmart to the entire Saatchi & Saatchi X office to critical acclaim.
• Created marketing materials for the P&G and Madden NFL 12 partnership.
• Ideated and helped execute a Pringles and Star Wars co-equity campaign at Walmart.
• Began my office table tennis training.

Oklahoma City, Oklahoma Area

• Helped develop the equity for the Thunder's 2010-2011 season.
• Created will-call ticket envelopes, arena elevator wraps, and wall schedules.
• Met Kevin Durant and Sam Presti.