president of Music & Entertainment Business뮤직 & 엔터테인먼트 사업부문 대표Chief Producer of Billlie

Head of music and content business본부장 / 콘텐츠사업본부

- Head of a music label, 'KiwiPop' and 'Ktune Collective' / Head of content business office- Vice President at Kiwi Media Japan- Supervising Content, Music, Global Entertainment, and KPOP Business includes Music Project: KPOP idol group GWSN (Girls in the Park, 공원소녀), Hip-hop artist ‘Killagamz’, and Male Pop duo ‘Nick and Sammy’- Leading artist Incubating program: Kiwi Box- Leading various content development projects: VIVO(China) brand signature sound design project, BAIDU(China) Kpop festival online streaming project, Samsung(South Korea) AI audible content development, LAWSON(Japan) GWSN national promotion project.

- Supervising digital content / new media business- Supervising strategic partnership for mobile video service- Supervising non-traditional marketing of mobile media business includes social, mobile, content marketing & promotion

- Supervised digital content / new media business- Supervised non-traditional marketing of mobile media business includes social, mobile, content marketing & promotion- Supervised the mobile media service operation

Global new media business and strategy development- Formulated multinational entry strategy of new media business by conducting in-depth market research in South East Asia, Europe and US, assessing financial projections and testing feasibility of business model in Los Angeles and Sunnyvale, US- Managed initial marketing campaign for global contents B2B platform in Europe, Asia and US to global content providers and digital media service providers- Managed a task force to acquire a leading online video service in the US- Evaluated marketability of a silicon valley based start-up company and engaged in task force to participate in the acquisition process- Developed strategy to create competitive advantage for SK’s new global platform business- Participated in developing SK's IPTV long term business strategy and global digital media business strategy

Domestic and international business and strategy development- Collaborated with external partners to develop SKT’s 3 screen (PC, TV, Mobile) service strategy- Oversaw SKT China’s internet business strategy development task force for 1 year in Beijing : major projects include acquisition of local online community site, business development a shop in shop service model at Sohu.com, and localization of online community site Cyworld in China- Developed SKT mobile/online digital media business to-be strategyNew business model and product development- Supervised 3G task force to develop SKT’s anchor business under high speed wireless network environment which led to initiation of world’s first mobile HD video streaming service- Initiated and developed “Integrated Music DB” to expand mobile music service into various marketing channels, including mobile and digital TV, and online service- Developed platform business strategy of a first paid online music store in Korea, "MelOn"​ by researching market trends and customer needs, effectively creating new market and capturing 60% of market share within 1st year of introduction- Incubated new online business models co-working with an in-house human centered innovation groupOnline Media Service Planning and Operation- Developed and operated an interactive online music marketing channel- Operated a digital-single product channel of "melon.com"​- Developed a strategic partnership policy of "melon.com"​M&A / Corporate development Engaged in the project to participate in the entire acquisition process - from identification, evaluation, due diligence to negotiation - of major deals, such as Korean online game provider, the market-leading Korean music label and the largest Korean talent agency and movie production.Awards- Selected as a business development expert for an exhange experts program (2009) between SK Telecom and TeliaSonera- Awarded T-MBA (2011) scholarship, SK Telecom's global MBA sponsorship program

Joined exchange expert project with TeliaSonera ; worked on Home Service Department covering North Europe and Baltic to analyze status of new media industry

Joined exchange expert project with TeliaSonera ; worked on Home Service Department covering North Europe and Baltic to analyze status of new media industry

Chinese online & entertainment business and strategy developmentOversaw SKT China’s internet business strategy development task force; major projects include acquisition of Chinese local community online sevice, music label. business development a shop in shop service model at a local Chinese portal, and localization of online community site, Cyworld, in China. Managed JYP China and iHQ China local business as well.

A&R / Producing / Digital Marketing / Music Publishing / International Licensing- Produced and Managed A&R of Clazziquai, Loveholic, Lee Seungyul, etc- Licensed TOWA TEI best, MBC TV series 'Good Man' OST, Animation 'Wonderful Days' OST, Movie 'Heansun' OST, SBS TV series '흥부네 박터졌네' OST, etc- Managed music publishing business- Managed online media marketing and publishing

Project Investment / A&R- Managed the company’s advanced loyalty with Korean artists and local project financing- Collaborated with team ‘Global New Media Strategy TF’ and Regional MD to analyze and develop new media strategic plan for digital business innovation- Managed in-house A&R and production

- Management director of doongdoong.com, the online content incubation & professional social networking service.