I have summarized the changes in the beauty care market into the following five areas to help you fully understand the changes in consumer attitudes and behaviors behind the streamlined personal care trend in 2023:Smart Investing: Efficient investing in basic categories, how to balance rational regression and emotional value?Demand Transformation and Substitution: Zero-sum Competition between Beauty Services Market and beauty products? What's next for beauty products?Personal care category "skin care" : delicate from head to toe, what is the pain point behind the delicate?Creativity and novelty: What is the underlying logic behind consumers' exploration of innovative market segments?Selective simplification: What usage strategies are consumers adopting to meet their care needs in their busy lives?