- Supported in the planning and conceptualization of PR campaigns, strategies, and seeding- Led day to day client interface and managed their asks in a timely manner- Supported in the planning and execution of on-ground PR Events- Served as main point of contact for Key Opinion Leaders affiliated with handled brands to ensure long-term partnerships and quality content- Crafted press releases, content guide, and seeding copies that align with the messaging and objectives of… Show more - Supported in the planning and conceptualization of PR campaigns, strategies, and seeding- Led day to day client interface and managed their asks in a timely manner- Supported in the planning and execution of on-ground PR Events- Served as main point of contact for Key Opinion Leaders affiliated with handled brands to ensure long-term partnerships and quality content- Crafted press releases, content guide, and seeding copies that align with the messaging and objectives of brands handledACCOUNTS HANDLED: Unilever (PONDʼS, Rexona, Dove, Cream Silk, Lady's Choice), Mentos, Harlan + Holden, GCash, Govee Show less

- Responsible for multiple local news coverage in the Philippines; including but not limited to government, politics, agriculture, and transportation - Contributed to the daily news update regarding national breaking news and COVID-19 updates

- Crafted post-production documents, show notes, and short-form blog posts for an international podcast- Responsible for content creation, social media posts, scheduling, outreach, and email management

- Spearheaded securing of speakers for seminars, workshops, and conferences - Established and nurtured partnerships with advertising agencies - Ensured the proper representation of the organization to its speakers and event guests

- Spearheaded the conceptualization of the organization's events & activities for the year - Provided insights on the project managers' ideas to help develop their conceptsPROJECTS HANDLED: This is Not an Ad, A Blueprint for Change, Raket Please

- Assisted in monthly social listening to monitor posts from the brands handled and their competitors- Brainstormed content ideas and helped in community management for brands handled- Helped in the creation of a grand influencer database that included their social media reach, categories, and perceived audience demographicACCOUNTS HANDLED: Globe Prepaid and Postpaid, Fit ‘n Right, Purefoods, Ginto

- Worked closely with the Accounts Team for Globe at Home (GAH) to monitor its competitors, provide communication themes, suggest brand implications, and give recommendations based on analysis - Aided the team in the timely and accurate preparation of S1, S2, and DTI applications for GAH

- Wrote captions for social media updates- Pitched various user-generated content to be posted on The Philippine Star's social media accounts- Scheduled news updates, dotcom, and entertainment stories on The Philippine Star's social media accounts- Did simple image creation such as for breaking news and quote cards- Carried tweets from The Philippine Star's reporters on its official Twitter account

- Crafted press releases for organic media pickup and attended media briefings for Samsung Philippines- Aided in the development of PR, influencer, and media strategies - Developed KOL content plans and performance reports for Samsung Philippines

- Developed and pitched a campaign for C2 Philippines - Conducted competitive scans for the agency's clients - Drafted consumer insights based on comprehensive research & analytics - Attended numerous workshops related to the works of the Accounts and Creatives departments in the agency

- Contacted sponsors & business to pitch for potential partnerships - Crafted copies for publicity materials for one of the network's live events - Managed the official Instagram account of the network to ensure consistent branding and clear-cut communication for its listeners