• Develop and lead highly motivated and energized teams to develop and execute U.S. marketing plans across all Marketing disciplines, including Brand, Growth/Performance Marketing, SEO/SEM, Social, PR, Influencer and Content Marketing• Build and lead data driven India-based Performance Marketing Center of Excellence (COE) with a ‘Think Global, Act Local’ mindset in support business goals & objectives• Leadership, strategy, and management of $20M Marketing P&L• Lead new product positioning & execution strategy for GTM plans to increase market share • Minimum 30% marketing attributed revenue across ecommerce retailers (including Amazon, Walmart, Wayfair, Target, Home Depot)

• Develop integrated marketing campaigns to increase adoption of digital banking (online and mobile) among personal banking clients • Building value in product features, increase engagement through sweepstakes and evergreen communication touchpoints like ATM receipts, statement ads• Increase awareness and adoption initiatives of Fremont Bank’s real human-powered chat functionality• Own the development and execution of a content calendar for personal banking clients and prospects • Develop educational content to highlight “bank, borrow and invest” opportunities with the bank• Increase awareness about Fremont Bank Foundation’s impact within local communities to incease consideration about target audience

• Reporting to the VP of Marketing, drive holistic team function through collaboration and execution of strategic integrated marketing campaigns• Lead day to day activities of the U.S. content marketing team• Support sales teams to attain revenue objectives by empowering them with appropriate tools, materials and presentations as required• Collaborate with product development team to define marketing materials and programs• Oversee social media presence and direct programs to improve social media reputation and recognition• Undertake continuous analysis of competitive environment and consumer trends. Work with internal teams to shape product messaging and content• Present marketing plans and results to internal stakeholders to enroll and align key cross-functional groups. • Collaborate with agency partners to ensure high-quality output and timely delivery of programs and assets. • Be an active mentor and leader to all direct and indirect reports.

• Create consistent seamless and multi-dimensional brand experiences for customers • Create original content and plan and execute integrated marketing campaigns including digital and OOH advertising campaigns, sales promotions and support social media creative needs• Design and build landing pages, email marketing campaigns and auto-flows within Klaviyo• Optimize creative content for conversions including product descriptions, emails, landing pages, organic social and paid media campaigns• Photoshop, InDesign, and Illustrator to create marketing assets and collateral• Provide cross-functional support to sales teams, as needed

• Led a farm-to-table DTC business to profitability & growth with complete P&L ownership (Growth of +200% in 4 years)• Develop and execute overall e-commerce sales and integrated marketing strategy including content marketing, digital marketing (including email, paid social, paid advertising campaigns), organic social, website merchandising, day-to-day website management (including write product copy, create landing pages). • Serve as in-house photographer to film, edit, and publish product photography and brand videos for website and social media. • Provide cross-functional support to product development, order fulfillment, and customer service teams. • Research competitors for content inspiration, industry trends, and market opportunities. • Disclose risks and clarify goals to project stakeholders. • Define key customer segments and utilize Google Analytics to track and analyze company KPI’s.• Guide comprehensive marketing/sales strategies through wholesale, retail, and online channels.• Create vendor contracts by fostering and sustaining vendor relationships. • Negotiate with logistics partners to secure low shipping rates and increase post-sale customer satisfaction. • Utilize Photoshop, InDesign, and Illustrator to create digital marketing collateral

Providing business structure and creating a unique brand identity for India-West's web portal to increase market share in a niche news media segment for the Indian American community.Responsibilities included, but not limited to: • Key role in launch, post-launch and day-to-day management and enhancement of IndiaWest.com• Pre-launch beta test portal functionality, design, navigation and other utilities• Write, copy-edit, proof and upload daily news articles and lifestyle content• Respond to daily headlines and breaking news• Pitch, produce and stream live content• Forge and promote content partnerships with businesses• Research, propose, plan and implement advertising architecture for IndiaWest.com (OpenX, Google DoubleClick for Publishers)• Act as a liaison between editorial and marketing teams• Interface with advertising clients and content contributors• Industry research and development of e-paper• Build and implement innovative email marketing campaigns, tactics and testing to help grow awareness and drive traffic to the website •Liaise with external mobile apps development team on best practices, UI/UX, brand identity, advertising architecturehttp://www.indiawest.com/

• Researched and wrote investigative, entertainment, business and lifestyle stories for print• Edited, proofread and copy-edited content for print ahead of deadlines• Screen newswires for articles relevant to the publication• Substituted for Entertainment Editor and Administrative Assistant in their absence

• Produced daily bulletins for prime time shows• Produced shows for 2009 Indian General Elections / Union Budget (‘08 & ‘09) and '08 terrorist attack in Mumbai, India• Scripting news stories/anchor scripts• Voice-over for news stories and channel promos• Anchored channel's NewsNow show

• Write and copy edit news and analytical articles about the tech industry in India • Interviewing managing heads, business leaders and trend-setters • Cover story for ChannelTimes’ sister publication, Magazine360• Upload articles to online news website• Generate and dispatch daily newsletter