Pearlyn Cheu Email & Phone Number

Singapore

• PR & Media
• Content
• Socials

• Scholar Engagement
• Outreach
• Mentorship

• Digital: Managed division’s digital channels (website, Facebook, and LinkedIn), including always-on content marketing on socials, as well as website content updates.
• Social Media Revamp: Developed social media plan and worked closely with appointed agency to revamp the social media strategy. Shifted from sharing only curated link posts to creating more original content to engage.
• Content Marketing and Campaigns Management: Explored beyond always-on content by working with various content publishers to profile success stories and amplify awareness on the importance of tech upskilling and.
• Outreach and Events Management: Organised the first themed networking session for PhD students from NTU, NUS, SUTD, and SMU. Collaborated with other government agencies such as SkillsFuture Singapore and Smart Nation.
• Internal: Doubled up as the in-house creative to create and develop content for the division

• Assisted in Moove Media’s digital transformation to incorporate DOOH to traditional OOH. Conceptualised and curated a series of marketing and PR strategies to encapsulate the concept of future digital OOH..
• Conceptualised and produced marketing collaterals to raise awareness and educate the public about new digital implementations and partnerships on Moove Media’s existing platforms.

• Part of the Gold award team for Best Commercial Team in 2017 and Best Audience Acquisition Team in 2016. Prepared awards submission drafts and thought leadership articles to trade magazines which contributed.
• Supported to create and build editorial calendar for social media. In charge of crafting and curating content across all media plaforms: Facebook, Instagram, Youtube and LinkedIn. Created offline to online engagement.
• Created OOH Media monthly e-Newsletter that were sent to clients and industry partners. Managed the content and creative art direction for each issue.
• Curated marketing and PR strategies for creative OOH campaigns (e.g. ‘Lepak’ Lipton Tea Cafe, Hyundai Motor Squad etc.) to raise awareness and generate conversations. Includes drafting press releases to trade media.
• Conceptualised and developed external creative engagements to media agencies (e.g. Group M, OMD, Zenith etc.) to increase brand awareness and maintain mindshare. Provided an out-of-the-box and meaningful exchange.

Bachelor Of Communication, Public Relations

Activities and Societies: University of Queensland Singapore Students' Society Executive Committee (Head of Social Media)

Diploma In Mass Communication With Merit, Public Relations & Marketing Communication

Activities and Societies: Student Ambassador, Head of Publicity for DMC rePResent, Design Editor for Republican Post

Diploma Plus In International Business