An upscale RV resort with beautiful meadows and gurgling creek, oversized landscaped patios, 15 acres of walking running trails, bean to cup cafe and more.

Voted Best Spa in Plano by Plano Magazine in 2016 and 2017, we’re an affordable, luxury day spa with a focus on personalization and exceptional customer service.

- Lead product positioning and brand management strategies for multiple product lines - Strategized with product teams to create a cohesive portfolio and product roadmap with focus on breadth, differentiation, and customer scalability- Identified compelling markets targeted across the product portfolio and positioned our products for success within those markets by highlighting key capabilities and differentiation - Authored and co-authored white papers, press releases, product briefs, web content, social media, and sales education and training - Consulted on each global product marketing launch and campaign for maximum visibility, clarity and stickiness of brand and product

- Reviewed the strategies of new product development across business units to ensure product viability as well as internal and external value-add before commissioning new product launch - Executed product marketing campaigns across multiple product lines in the processor portfolio to ensure on time delivery and a high customer satisfaction - Lead a large cross-functional team of marketing managers, application managers, communication managers, internet marketing, and finance planning/operations to execute dynamic web and social media promotional campaigns, develop easy-to-use tools, excite distribution and channels, and execute a successful product launch- Lead the marketing and engineering teams to maximize the customers out of box experience of our products and tools- Created memorable demos showcasing the value of the product, comprehensive documentation, example application code for an even faster get-to-market experience, and support references - Created overarching sales and marketing promotional and training material for business development managers and sales teams

- Developed and executed successful “hero” products through analysis of current and future market needs, ROI, and market value creating over $50MM in revenue- Created the strategy and roadmap of multiple product lines through market analysis, strong customer relationships and sales experience - Partnered with finance to develop accurate forecasts, held to management budgets, and shipped products aggressively - Defined the value proposition of many products focusing on differentiation from competitors, customer application benefits, ease-of-use and market pricing - Promoted the product line through media relations, trade shows, distributor programs, email and web campaigns, customer visits, and through strong relations with business development managers and sales - Developed and executed several low cost hardware platforms increasing customer access to complex technology through easy to use, budget friendly tools supported by community

- Tracked and reported worldwide inventory by coordinating with multiple regional business partners via weekly reporting and leading global conference calls to help create inventory budget- Created and presented financial analyses regarding inventory in the supply chain, lean manufacturing, and on-hand inventory at end of quarter reported to Wall Street- Lead executive presentations every inventory outlook week to facilitate discussion regarding managing to goal inventory budget, making additional inventory purchases to capture significant cost savings, and discuss possible manufacturing, operational, and/or financial risks

Market research analysis for target markets