Pechiyappan Muthukumar Email & Phone Number

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

Greater Bengaluru Area

Marketing analytics, hypertargeting and lookalike modelling.

Bengaluru, Karnataka

• Provided visibility into real-time inventory accumulation, transport and load distribution across the supply chain by designing and automating multiple reports and dashboards from scratch.
• Gained a thorough understanding of the workings of the e-commerce industry - especially supply chain and logistics – by executing Analytics projects for multiple business scenarios and collaborating with teams from.
• Built predictive models to ascertain load arrival at… Show more
• Built predictive models to ascertain load arrival at different nodes of the supply chain.
• Constructed elaborate reports and metrics to monitor the performance trend of various components constituting the supply chain.
• Managed an analytics team, ensured timely delivery and effective execution of projects. Show less

Greater Bengaluru Area

Chennai

• Sales and perception forecasting using Survey Analytics
• Built regression models to forecast future values of sales and brand perception metrics using survey data
• Established the quantitative relationship between different brand perceptions and salesHigh-precision Sentiment Classification framework
• Single-handedly devised an end-to-end robust text analytics framework rooted in NLP
• The framework factors in multiple semantic, lexical and syntactic nuances to quantify… Show more Sales and perception forecasting using Survey Analytics
• The framework factors in multiple semantic, lexical and syntactic nuances to quantify the sentiment expressed in any post/document/tweet

Chennai Area, India

• Micro-targeting and Perception driver analysis
• Identified the target segment for a mobile manufacturing conglomerate and determined the key perceptions influencing user preference
• Built statistical models using random forests to predict the probability of purchase
• Applied clustering to group users with similar demographics
• Identified potential customer groups were targeted successfully
• Tools: R, SAS & PythonSocial intelligence monitoring to influence key… Show more Micro-targeting and Perception driver analysis

Guwahati Area, India

Project Title - Simulation and analysis of multi-tool turning using a suitable FEA package to understand the effect of process parameters on the cutting toolField - Tribology & SimulationRole - A comprehensive review of existing simulation methods of turningSimulation development for multi-tool turning which was never tried beforePlatform - ABAQUS