Eric Pecinovsky's Location
West Des Moines, Iowa, United States, United States
Eric Pecinovsky's Contact Details
Eric Pecinovsky work email
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Eric Pecinovsky personal email
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Eric Pecinovsky phone numbers
About Eric Pecinovsky
Marketing professional with over ten years of progressive experience in digital marketing, product management and data analysis.
Eric Pecinovsky's Current Company Details
Eric Pecinovsky Work Experience Details
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Vp Of MarketingClearancejobsWest Des Moines, Ia, Us
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Vp Of MarketingClearancejobs Jan 2022 - PresentCentennial, Co, Us -
Senior Director Of MarketingClearancejobs Jul 2019 - Jan 2022Centennial, Co, Us
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Director Of MarketingClearancejobs Jan 2016 - Jul 2019Centennial, Co, UsMarketing professional with over ten years of progressive experience in digital marketing, product management and data analysis.Core competencies include:Digital Marketing Strategy: Day to day management and optimization of ongoing acquisition and engagement campaigns & launches through paid search, display and social campaigns. Lead paid media site, creative & optimization & retargeting campaigns. Product Management: Improve customer acquisition, conversion and retention rates thru the introduction of new design, improved user experience, functionality, technology, and strategic use of data on e-commerce sites.Data Analysis: Establish metrics and interprets analytics data inclusive of current/future activities and testing strategy/rationale. Attribute digital result metrics to sales revenue.Program Management: Effectively communicates up & across the internal chain of command. Develop integrated marketing strategy that supports company business and marketing goals. Manage marketing team with responsibilities including: Content, social engagement, eMail, CRM, direct mail, and events.
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Sr. Manager, Search And Mobile StrategyClearancejobs Jul 2014 - Jan 2016Centennial, Co, Us--- SEM MANAGEMENT ---Directly manages search engine marketing campaigns driving traffic and registrations to the site, including: • Uses enterprise-level software to manage all paid search engine marketing campaigns and budgets internally, to CPA and other goals• Merges SEM findings with Google Analytics to ensure traffic optimization and full tracking• Keeps current on SEM best practices, integrates into business plan• Manage social marketing campaigns (i.e Facebook, Twitter, etc.) --- ANALYTICS MANAGEMENT ---Develops business intelligence and key insights for use by product, marketing, and executive staff for data-driven decision-making, including:• Merges and corroborates site stats with Google Analytics to create actionable intelligence• Provides rich visualizations of summarized tracked data --- SEO MANAGEMENT ---Maintains expert knowledge of SEO trends and critical search engine updates to craft and sustain effective campaigns, including:• Uses enterprise-level software to track, research and analyze site SEO efforts and results• Merges SEO and SEM strategies to share information and maximize efficiencies• Optimizes site and maximizes product for search engine consumption• Develop and optimize WordPress sites to maximize inbound marketing efforts• Works with editorial to build and support deep linking strategy, and produce optimized content--- MOBILE STRATEGY ---Devises, owns, and operates a comprehensive mobile strategy, including:• Devises mobile marketing and mobile traffic strategy• Integrates mobile strategy with other online and offline marketing campaigns• Closely tracks site mobile traffic, makes recommendations to product team for enhancements• Creates mobile landing pages for marketing team
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Brand ManagerClearancejobs Jun 2010 - Jul 2014Centennial, Co, UsBrand development, web site traffic growth, product development. Build and maintain relationships with all departments who support the product line. Support cross-functional initiatives. Assess the competitive landscape. Development of brand/product strategy.
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Marketing ManagerClearancejobs Jul 2007 - Jun 2010Centennial, Co, UsResponsible for attracting and acquiring job seekers to ClearanceJobs. Involved developing and implementing marketing campaigns and initiatives to promote ClearanceJobs to job seekers, as well as working with the product team to create and execute strategies for acquiring new job seeker users.Some specific tasks and responsibilities included:- Developing and implementing marketing campaigns to attract job seekers to ClearanceJobs, such as email marketing, social media marketing, and content marketing.- Collaborating with the sales team to create and execute strategies for acquiring specific segments of new job seekers.- Analyzing data and metrics to understand the effectiveness of marketing campaigns and make data-driven decisions.- Working with the product team to identify and prioritize new features and improvements that will drive job seeker acquisition.- Managing budgets and resources to ensure marketing efforts are efficient and effective.- Collaborating with cross-functional teams, such as the content team, to create and distribute relevant and valuable content.
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Project ManagerFalcon Associates Inc. Jun 2005 - Jul 2007Responsible for managing and implementing various marketing initiatives for the company. This includes researching and recommending marketing opportunities, such as affiliate programs or ad services, and implementing these programs to drive traffic and sales for the company. In addition, responsible for analyzing website statistics to optimize ad placement and monitor ad performance, as well as initiating targeted email campaigns to reach specific audiences. Lead redesign of the company's website and is currently consulting on the functionality of the site.
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Legislative AssistantIowa League Of Cities Jan 2005 - May 2005Des Moines, Iowa, UsSupported the work of the Government Relations staff at the Iowa League of Cities by providing research and analysis on proposed legislation, tracking the progress of bills through the legislative process, and providing information and updates to stakeholders. Including:- Organizing and maintaining records of proposed bills, amendments, and other legislative documents.- Conducting research on proposed legislation and providing information and analysis to staff. This may involve looking at the text of the legislation, consulting with experts and advocacy groups, and examining the potential impacts of the legislation.- Keeping track of the latest developments in the legislative process and updating databases or webpages with this information.- Attending committee meetings and track meeting times, locations, and agendas.- Keeping lobbyists informed about relevant legislation and its progress through the legislative process.
Eric Pecinovsky Skills
Google Tag Manager
Html
Product Development
Product Marketing
Doubleclick
Social Media Marketing
Sem
Advertising
Content Strategy
Google Adwords
Google Analytics
Seo
Google Webmaster Tools
Optimizely
Jira
Affiliate Marketing
Wordpress
Photoshop
Digital Marketing
Product Strategy
Dreamweaver
Email Marketing
Facebook Marketing
Twitter Marketing
A/b Testing
Project Management
Program Management
Analytics
Crm
Mobile Marketing
Social Media
Paid Search Strategy
Paid Media
Hubspot
Data Analysis
Adobe Creative Suite
Seomoz
Security Clearance
Eric Pecinovsky Education Details
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Drake UniversityPublic Administration -
University Of Northern IowaBusiness Administration And Management
Frequently Asked Questions about Eric Pecinovsky
What company does Eric Pecinovsky work for?
Eric Pecinovsky works for Clearancejobs
What is Eric Pecinovsky's role at the current company?
Eric Pecinovsky's current role is VP of Marketing.
What is Eric Pecinovsky's email address?
Eric Pecinovsky's email address is pe****@****ice.com
What is Eric Pecinovsky's direct phone number?
Eric Pecinovsky's direct phone number is +151531*****
What schools did Eric Pecinovsky attend?
Eric Pecinovsky attended Drake University, University Of Northern Iowa.
What skills is Eric Pecinovsky known for?
Eric Pecinovsky has skills like Google Tag Manager, Html, Product Development, Product Marketing, Doubleclick, Social Media Marketing, Sem, Advertising, Content Strategy, Google Adwords, Google Analytics, Seo.
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