Rūta Peciulevičiūtė Email & Phone Number

- Lead a team of PMMs, video, and written content professionals;- Set objectives and key results for the whole team, be proficient at accurately tracking them, and assure there is an action plan for how to make an impact;- Own product launch planning, including messaging and communication for our current customers;- Advocate our customers and provide insights to the Product team;

- Develop and execute marketing campaigns and strategies for sports product across the Baltic region.- Collaborate with creative, media, digital, and social media agencies to ensure seamless execution of marketing campaigns aligned with sports content plans.- Maintain relationships with key sports broadcasting rightsholders and other content partners: plan and carry out marketing campaigns, coordinate the creative product and report to partners.- Manage sponsorship campaigns and events, oversee awareness and sales initiatives, athlete appearances, exclusive customer experiences, and event branding in collaboration with key stakeholders.MAJOR PARTNERS AND SPONSORSHIPS: NBA, Euroleague, UFC, Premier League, Eurosport, Setanta Sports, FIBA Competitions, FIA World Rally Championship, Glory boxing. BC Kaunas "Žalgiris", Lithuanian National Basketball Team, BC Vilnius “Rytas” and KOK event series.

- Build strategic relationships through creative and marketing partnerships. - Lead the development of marketing campaigns from strategy to execution.- Guide creative direction by leading the creative team and developing creative briefs.MAJOR PARTNERS: LOGIN, VIFF “Kino pavasaris”, Lithuanian National Theatre, Euroleague, Kaunas “Žalgiris”, ACM screens, Forum Cinemas, and many more.

- Build and coordinate strategic media and marketing partnerships.- Lead negotiations with potential sponsors and maintain the partnerships.MAJOR CLIENTS: Pernod Ricard, Švyturys, Nestle, Telia, Samsung, Paulig, 15min, Media Bitės, BDP, Creolink, etc.

- Strategize and develop brand image.- Lead marketing campaigns from ideation to execution.- Guide creative direction by leading the creative team and developing creative briefs.- Plan and manage marketing budgets.

- Develop plans and execute various digital advertising projects.- Manage cross-functional teams: designers, copywriters, developers, and marketers.- Ensure deliverables meet client expectations and standards.

- Manage IKEA's social media presence and engagement.- Ensure alignment of communication with IKEA's brand messaging. - Coordinate communication for events and initiatives.- Track and report on the effectiveness of communication strategies.