Haley Peck-Law Email & Phone Number

Austin, Texas, United States

Founded family-owned brewery according to company values and community needs.Managed team of beer tenders, team leads, and marketing assistant. Managed and coordinated business goals and operations including brewing schedule and stock needs, food menu creation, on-site events, accounts management, etc.Implemented marketing strategy to grow brand awareness. Established content calendar and managed contractors for execution.Used email marketing strategies to engage existing customers and create raving fans.Used social media for organic brand growth.Coordinated promotional events and cross-promotional partnerships.Maintained Google business account and responded to reviews.Implemented geotargeted PPC campaign to promote brand and established regular customer base.Used strategic crowd funding strategies to grow business.Established membership program and founders club.

Georgetown, Texas, United States

Managed marketing projects, programs, and events to completion.Developed email marketing assets with Emma, social media campaigns with Sprout.Maintained Water Utility website with WordPress. Proposed and executed content updates and digital marketing additions for the purpose of growing conservation awareness campaigns.Designed marketing assets including branding, social media designs, short-form video, print materials, and promotional brand materials with Adobe Illustrator, Photoshop, InDesign, and Canva.

Project Manager, Marketing Manager, Web Developer, Copywriter and Copy Editor for B2B & B2C marketing department. Contributed to start up marketing services and web services team, including ticketing system, work flow organization, and department structure. Created marketing strategy to identify target audience for upmarket sales.Managed team of contractors to deliver client and company marketing assets on time and on budget. Implemented Agile Project Management system using Kanban theory of continuous flow. Created client and company email marketing strategies. Developed mail marketing templates, wrote and edited marketing emails based on user behaviors.Developed content strategy (articles, blogs, social posts) to drive sales. Built and supported websites using WordPress and other CMS.Implement and continually optimize Google Ads campaigns for marketing clients and for EVERNET growth goals.Made client success calls to existing clients to manage and maintain relationships and offer solutions to meet client needs.

Austin, Texas, United States

Created marketing and social media content, web sites, email marketing campaigns, and property listings for clients.Provided copy editing, proofreading, and developmental editing services.Freelance digital marketer, copywriter, copy editor, graphic designer, and photographer utilizing over a decade of experience in digital marketing, writing, design, technology industry, and project management, to provide myriad services directly to my clients.

Austin, Texas, United States

Created social media content (copy, graphics, ads) to increase direct STR bookings through Austinvacay.com.Created, and edited copy for new and existing property listings for short-term rental properties.Researched areas surrounding each property to highlight uniquely "Austin" activities.Transferred existing automated HTML emails from BookinSync to Hostaway.

Writing and editing fiction and non-fiction for an online publication.

Austin, Texas Area

Created, implemented, and managed social media ad campaigns, including A/B tests.Built email marketing and newsletter campaigns in Salesforce Marketing Cloud.Developed mobile responsive donation forms in Allegiance using HTML 5, CSS 3, and jQuery.Designed graphics for online and print materials.Managed projects and deadlines. Gathered deliverables from other contributors to keep projects moving forward and on time.

Austin, Texas

Client-facing liaison on enterprise SAAS accounts - American Cancer Society, Livestrong, National Associate of Realtors.Briefed executive leadership team for client interactions.Guided clients toward mutually beneficial Services and Projects through Product Roadmap Presentations.Fostered trust and enthusiasm in ongoing partnership.Managed retained client projects, relationships, and, expectations.

Austin, Texas Area

Crafted web applications and fundraising websites for nonprofit organizations such as American Cancer Society, World Wildlife Fund, Feeding America, Central Park Conservancy, Project Hope, Earth Justics, and CCFA using Luminate Online and Luminate CMS systems.Delivered results driven fundraising tools using Javascript, Jquery and Luminate Open API.Set standard of excellence by coding sites in HTML 5 and CSS 3.Smoothed onboarding process by creating Web Developer Onboarding Program and Documentation.Enhanced ongoing maintenance of client customizations by developing documentation for unique implementations.

Austin, Texas Area

Triaged client issues in a Developer Support Role and resolved problems using HTML, CSS, Jquery for over 300 client sites.Advanced triaging and issue resolution by establishing effective communication feedback loop between client facing team and development teams with Agile Kanban methods.Implemented training and documentation. Set programmatic standard of excellence and established a growth plan for cross browser compatibility.Set the stage to improve client and developer usability issues by initiating effort to improve custom built CMS.

Austin, Texas Area

Delivered proven PPC Campaigns by designing, developed, and testing landing pages and web forms.Developed websites and landing pages using HTML, CSS and Jquery

Austin, Texas Area

Coded web sites for clients using HTML, CSS and Adobe Photoshop, Illustrator and Flash, in a proprietary CMS. Used email campaigns as a marketing strategy. Learned the creative process of marketing agencies. Used Search Engine Optimization best practices. Participated in on job SEO.

Mass Communication, Print Journalism

Activities and Societies: University Star, SPJ, Hall GovernmentBachelor of Fine Arts in Mass Communication with a focus on Print.

Continued Education Certificate, Information Technology Project Management

Agile Project Leadership course in agile methodologies, strategies, and techniques.

Culinary Arts Certificate, Culinary Arts

Culinary arts education and training - sauces and stocks, meat fabrication, baking and patisserie, and classic charcuterie. Fine dining.

Yoga Teacher Training, 200 Hour Certification