Haley Peck-Law

Haley Peck-Law Email and Phone Number

Co-owner, Marketing & Business Manager @ Slackers Brewing Co. @ Slackers Brewing Co.
Haley Peck-Law's Location
Austin, Texas, United States, United States
Haley Peck-Law's Contact Details

Haley Peck-Law work email

Haley Peck-Law personal email

n/a
About Haley Peck-Law

As a Marketing Director and consultant, I leverage my 15+ years of experience in digital marketing, writing, editing, design, and technology to create and execute effective marketing campaigns that promote my clients' unique programs and initiatives. I work with various stakeholders and contractors to ensure the quality and consistency of marketing materials and messages across various platforms and channels to tell my clients' stories. I am passionate about using digital marketing tools and strategies to reach and engage diverse audiences, increase brand awareness, and generate positive outcomes. Some of the skills and competencies that I bring to my role include email marketing automations, paid advertising, content strategy, web development, copywriting, copy editing, graphic design, and photography. I am also a project manager, which helps me to manage complex projects, communicate effectively, and balance multiple priorities.

Haley Peck-Law's Current Company Details
Slackers Brewing Co.

Slackers Brewing Co.

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Co-owner, Marketing & Business Manager @ Slackers Brewing Co.
Haley Peck-Law Work Experience Details
  • Slackers Brewing Co.
    Marketing Director Co-Owner
    Slackers Brewing Co. Mar 2020 - Present
    Austin, Texas, United States
    Founded family-owned brewery according to company values and community needs.Managed team of beer tenders, team leads, and marketing assistant. Managed and coordinated business goals and operations including brewing schedule and stock needs, food menu creation, on-site events, accounts management, etc.Implemented marketing strategy to grow brand awareness. Established content calendar and managed contractors for execution.Used email marketing strategies to engage existing customers and create raving fans.Used social media for organic brand growth.Coordinated promotional events and cross-promotional partnerships.Maintained Google business account and responded to reviews.Implemented geotargeted PPC campaign to promote brand and established regular customer base.Used strategic crowd funding strategies to grow business.Established membership program and founders club.
  • City Of Georgetown
    Marketing Program Coordinator
    City Of Georgetown Aug 2023 - May 2024
    Georgetown, Texas, United States
    Managed marketing projects, programs, and events to completion.Developed email marketing assets with Emma, social media campaigns with Sprout.Maintained Water Utility website with WordPress. Proposed and executed content updates and digital marketing additions for the purpose of growing conservation awareness campaigns.Designed marketing assets including branding, social media designs, short-form video, print materials, and promotional brand materials with Adobe Illustrator, Photoshop, InDesign, and Canva.
  • Evernet It Support Services And Consulting
    Marketing Project Manager
    Evernet It Support Services And Consulting Feb 2023 - Aug 2023
    Project Manager, Marketing Manager, Web Developer, Copywriter and Copy Editor for B2B & B2C marketing department. Contributed to start up marketing services and web services team, including ticketing system, work flow organization, and department structure. Created marketing strategy to identify target audience for upmarket sales.Managed team of contractors to deliver client and company marketing assets on time and on budget. Implemented Agile Project Management system using Kanban theory of continuous flow. Created client and company email marketing strategies. Developed mail marketing templates, wrote and edited marketing emails based on user behaviors.Developed content strategy (articles, blogs, social posts) to drive sales. Built and supported websites using WordPress and other CMS.Implement and continually optimize Google Ads campaigns for marketing clients and for EVERNET growth goals.Made client success calls to existing clients to manage and maintain relationships and offer solutions to meet client needs.
  • Haley Peck-Law Digital Services
    Professional Freelancer
    Haley Peck-Law Digital Services Apr 2017 - Aug 2023
    Austin, Texas, United States
    Created marketing and social media content, web sites, email marketing campaigns, and property listings for clients.Provided copy editing, proofreading, and developmental editing services.Freelance digital marketer, copywriter, copy editor, graphic designer, and photographer utilizing over a decade of experience in digital marketing, writing, design, technology industry, and project management, to provide myriad services directly to my clients.
  • Str Management
    Copywriter
    Str Management Sep 2022 - Apr 2023
    Austin, Texas, United States
    Created social media content (copy, graphics, ads) to increase direct STR bookings through Austinvacay.com.Created, and edited copy for new and existing property listings for short-term rental properties.Researched areas surrounding each property to highlight uniquely "Austin" activities.Transferred existing automated HTML emails from BookinSync to Hostaway.
  • Coffee House Writers
    Writer Editor
    Coffee House Writers Sep 2020 - Nov 2021
    Writing and editing fiction and non-fiction for an online publication.
  • Kut Public Media
    Marketing Specialist
    Kut Public Media May 2016 - Aug 2017
    Austin, Texas Area
    Created, implemented, and managed social media ad campaigns, including A/B tests.Built email marketing and newsletter campaigns in Salesforce Marketing Cloud.Developed mobile responsive donation forms in Allegiance using HTML 5, CSS 3, and jQuery.Designed graphics for online and print materials.Managed projects and deadlines. Gathered deliverables from other contributors to keep projects moving forward and on time.
  • Blackbaud
    Technical Account Manager
    Blackbaud Feb 2014 - Apr 2016
    Austin, Texas
    Client-facing liaison on enterprise SAAS accounts - American Cancer Society, Livestrong, National Associate of Realtors.Briefed executive leadership team for client interactions.Guided clients toward mutually beneficial Services and Projects through Product Roadmap Presentations.Fostered trust and enthusiasm in ongoing partnership.Managed retained client projects, relationships, and, expectations.
  • Blackbaud
    Front End Web Developer
    Blackbaud Apr 2012 - Jan 2014
    Austin, Texas Area
    Crafted web applications and fundraising websites for nonprofit organizations such as American Cancer Society, World Wildlife Fund, Feeding America, Central Park Conservancy, Project Hope, Earth Justics, and CCFA using Luminate Online and Luminate CMS systems.Delivered results driven fundraising tools using Javascript, Jquery and Luminate Open API.Set standard of excellence by coding sites in HTML 5 and CSS 3.Smoothed onboarding process by creating Web Developer Onboarding Program and Documentation.Enhanced ongoing maintenance of client customizations by developing documentation for unique implementations.
  • Kasasa
    Front End Web Developer
    Kasasa Nov 2010 - Apr 2012
    Austin, Texas Area
    Triaged client issues in a Developer Support Role and resolved problems using HTML, CSS, Jquery for over 300 client sites.Advanced triaging and issue resolution by establishing effective communication feedback loop between client facing team and development teams with Agile Kanban methods.Implemented training and documentation. Set programmatic standard of excellence and established a growth plan for cross browser compatibility.Set the stage to improve client and developer usability issues by initiating effort to improve custom built CMS.
  • Star Nine Marketing
    Front End Web Developer
    Star Nine Marketing Aug 2008 - Dec 2009
    Austin, Texas Area
    Delivered proven PPC Campaigns by designing, developed, and testing landing pages and web forms.Developed websites and landing pages using HTML, CSS and Jquery
  • If Marketing & Advertising
    Internet Marketing Engineer Intern
    If Marketing & Advertising Jun 2008 - Aug 2008
    Austin, Texas Area
    Coded web sites for clients using HTML, CSS and Adobe Photoshop, Illustrator and Flash, in a proprietary CMS. Used email campaigns as a marketing strategy. Learned the creative process of marketing agencies. Used Search Engine Optimization best practices. Participated in on job SEO.

Haley Peck-Law Skills

Css Web Design Html Jquery Front End Email Marketing Social Media Photoshop Adobe Fireworks Customer Service Information Architecture Javascript Cooking Communication Skills Customer Satisfaction Saas Cms Online Marketing Php Web Development Web Applications Agile Methodologies Web Site Production Conflict Resolution Conflict Management Relationship Management Account Management Customer Escalation Management Culinary Education Recipe Development Recipe Testing Food Blog Content Management Systems Software As A Service Vegetarian Cooking Responsive Web Design Cascading Style Sheets Culinary Skills Conflict Analysis Photography Adobe Photoshop Customer Relationship Management Writing

Haley Peck-Law Education Details

Frequently Asked Questions about Haley Peck-Law

What company does Haley Peck-Law work for?

Haley Peck-Law works for Slackers Brewing Co.

What is Haley Peck-Law's role at the current company?

Haley Peck-Law's current role is Co-owner, Marketing & Business Manager @ Slackers Brewing Co..

What is Haley Peck-Law's email address?

Haley Peck-Law's email address is ha****@****aud.com

What schools did Haley Peck-Law attend?

Haley Peck-Law attended Texas State University-San Marcos, Austin Community College, Le Cordon Bleu College Of Culinary Arts-Austin, My Vinyasa Practice, Llc.

What are some of Haley Peck-Law's interests?

Haley Peck-Law has interest in Social Services, Children, Education, Human Rights, Arts And Culture, Health.

What skills is Haley Peck-Law known for?

Haley Peck-Law has skills like Css, Web Design, Html, Jquery, Front End, Email Marketing, Social Media, Photoshop, Adobe Fireworks, Customer Service, Information Architecture, Javascript.

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