I run a marketing consulting agency, helping your business to grow through focus on your unique selling points. By identifying your true core value - your company's DNA - we build your communication and marketing efforts on top of that.Specifically for the film/tv/gaming and music industry, I also work as a sync agent, artist and music rights manager, music clearing consultant and business consultant.With a history in commerce my entire working life, I excel at an holistic business approach in everything I do. Starting my own business at the age of 24 was a natural progression from growing up in a home of a self-employed family (going back 3 generations). Most of my work life, I’ve spent in the entertainment industry, as I admire the strange mix between art and business. Not an easy mix - but none the less, always an interesting challenge.I focus on the essence of the business: first figuring out “why do we do this?”.. then “how do we do this?”.. first then we know “what we do!” and being great at what we do.With an education at Copenhagen Business School combined with work experience I have a natural balance of experience and academic knowledge.