Lasse Pedersen Email & Phone Number

Newbury, Gb

Newbury, Berkshire, Gb

We are a boutique, full-service data consultancy providing data leadership, implementation and support for leading businesses so they can make more informed, data-driven commercial decisions.We are a dynamic group of experienced data experts who are always on the look out for the next challenge. We are passionate about helping our clients use data to grow their business. And we pride ourselves in being authentic, personable, independent thinkers with a reputation for delivering data solutions to the highest quality.

Reading, Berkshire , Gb

Leading the Business Intelligence team for the Growth division, responsible for delivering reporting and analytical applications (using Qlikview)Responsible for data strategy and leading the exploitation part of a major technology led transformation programme to improve analytical dataDevised, designed and built the logic to transform raw TiVo usage data into a portfolio of exploitable data assets - to be used by analytical teams for behavioural analysis and commercial teams for monetisation. Driving force behind the project, working closely with the commercial teams and Technology. Development of a wide range of commercial analyses to support key decision making including price elasticity and market modelling for long term forecasting

Reading, Berkshire , Gb

Completely rebuilt the business intelligence delivery and communication framework for Virgin Mobile, vastly improving quality, timeliness and trust in the dataPioneered the use of Qlikview as an analytical tool for the business, allowing 120+ directors, commercial managers and analysts to self-serve and instantly access a wide range of analytical data in user-friendly, highly intuitive interfaces. This was estimated to save the company £500k annually through improved efficiencyDeveloped a very strong team with high morale and excellent, consistent deliveryMade interim head of the whole department (80+ people) and managed the department restructure with the Finance Director

Reading, Berkshire , Gb

Developed a range of usage segmentations, used to help the business understand the behaviour of TV and Broadband customers and how their behaviour linked to KPIs such as ARPU and churnDevelopment of market driver analyses and forecasts, used to size various market opportunities and forecast sales and churn for Virgin and its competitors over 3-5 years – which it did very accurately

Reading, Berkshire , Gb

Brought in to develop, communicate and own a new household segmentation to move Virgin Media to a more customer driven strategyCustomer/market analysis and insight work

London, Gb

Customer analysis and market Segmentation development and analysisDriver analysis of customer satisfaction to identify key driving factorsDashboard development and communication