Peder Thomsen Email & Phone Number

Copenhagen, Dk

Copenhagen, Capital Region Of Denmark, Denmark

Copenhagen, Capital Region, Denmark

Copenhagen Area, Denmark

I had the opportunity to lead the introduction of over 15 products and campaigns, ensuring thorough media planning, seamless agency collaboration, and flawless execution. I also directed a Cross-Nordic MarCom strategy project group, setting the foundation for continuous B2B Go-to-Market success that significantly enhanced our market penetration across the region.We boosted our Social-CTR by an impressive 400% and increased our organic search traffic by 150% through a targeted B2B content marketing strategy. I strengthened our partnership with Børsen Bæredygtig, which resulted in a surge in monthly website visits to 150K and grew our email subscriber base to 25K. Annually, I helped deliver 10+ new business customers and drove revenue growth through strategic oversight of our sponsorship with EY Entrepreneur of the Year. I played a key role in a digital campaign that generated over 1B DKK in sales revenue.

Copenhagen, Capital Region, Denmark

I had the privilege of steering digital marketing strategies and community engagement initiatives for a major financial institution. My role encompassed managing the entire lifecycle of social media advertising campaigns, from the initial concept to successful execution, significantly boosting brand visibility and engagement. I actively collaborated with cross-departmental teams to pinpoint and leverage market opportunities, which strengthened our brand's competitive position.Key achievements include:Successfully reducing total social media expenses by up to 7% by bringing campaign execution in-house and optimizing our always-on strategies.Generating over 25M in top-line revenue from targeted conversion campaigns that included the innovative use of gamification software, Playable.These experiences have honed my ability to effectively manage and execute strategies that drive tangible results and enhance brand value.Prior experience included as Digital Communications intern, Danske Bank Copenhagen.

Skt. Knuds Torv, 8000, Aarhus C

Position: SupervisorTeam: Service Direkte StudentsLocation: Danske Direkte, Aarhus The job role consists of making the team function and making sure that everybody and everything is up and running as effectively as possible. The work philosophy that my colleagues and I work with is not based on numbers but on the relationships we create with our customers, efficiency is therefore not the goal but should be seen as a natural by-product of our effective dialogues where the job is not done until the customer is satisfied. My position requires for me to keep all members of the team up to date on current and future campaigns within Danske Bank, and to furthermore keep everyone briefed about important information affecting the organization and the day-to-day work processes used within the team and the organization as a whole.Furthermore, as the supervisor I am also responsible for solving any problems that fellow team members run into and are unable to solve. I am also expected to be at my team members service whenever there is a call for help.In addition to the supervisor role, I, too, spend time being engaged in direct inbound and outbound customer contact. This helps add to my insight and knowledge that I happily pass on to my team members in order to equip them with as much useful information as possible.

Skt. Knuds Torv, 8000 Aarhus C

Position: Service agentTeam: Outbound T1 (Student team)Location: Danske Direkte, Aarhus The service agent role at Danske Direkte consists of helping and servicing customers by taking their inbound calls. This requires for me to continuously keep myself updated on organizational news, procedures and external news and events affecting the organization in order to deliver valid and credible information which helps me to deliver solutions and answers to customers at a fast phase. The job has furthermore made me assess and develop my interpersonal communicational skills through a regular use of the DISC personality test and other relevant communication tools. This regular assessment of my own personality has made it a default for me to quickly and effectively assess customers' profiles and adjust my communicative approach accordingly. Helping and servicing numerous of customers a day has also helped me sharpen my communicative skills through correct grammatical and vocabulary application. This, of course, means constantly being able to detect when to use one vocabulary over another, again depending on the type of customer you engage in the other end.

Bachelor'S Degree In Marketing And Management Communication, Marketing/Marketing Management, General

Activities and Societies: Business and Social Sciences Hunting Club While studying at AU, I have held the position as chairman of BSS.

Master’S Degree, Business/Corporate Communications

Bachelor'S Degree, Marketing And Management Communication

Activities and Societies: Business & Social Sciences Jægerklub

Hhx, Marketing, 10

Activities and Societies: None