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Seasoned product leader with experience in start-ups and Fortune 500 companies using analytics and strategy to develop and execute product roadmaps leading to hundreds of millions of dollars in incremental revenue. Adept at leading highly cross-functional teams through ambiguity.Highlights• Served as first product manager for Apple’s App Store and built out the product organization.• Conceptualized and led the launch of the new App Store in 2017 with an all new user experience built from the ground up.• Represented the App Store as spokesperson to the press and committees of the European Commission
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Vp Of ProductAutomattic Sep 2024 - PresentSan Francisco, UsAutomattic is a multi-billion equity value SaaS enterprise, which owns WordPress.com, Tumblr, WooCommerce, and a host of other properties which comprise the most popular content management system on the planet. WordPress powers 43% of the world's websites, 30% of the top 1M eCommerce sites, and is quickly becoming the operating system for the open web. -
Director Of Product, Guest StoreAirbnb Jan 2020 - May 2024San Francisco, Ca, Us• Joined Airbnb one month before the COVID-19 pandemic.• Lead a cross-functional team responsible for developing products to increase direct traffic in the advent of stopping all paid traffic to Airbnb.• Moved to lead the Quality and Reliability product areas (4 people) where I am responsible for improving the experience of every trip on Airbnb through the development of products such as ratings and reviews, host enforcement systems, and merchandising.• Collaborated intensely with the entire company given the cross-functional nature of quality and reliability. -
Director, Product Management, App StoreApple Nov 2017 - Jan 2020Cupertino, California, Us• Lead product due diligence on for the acquisitions of Chomp (app search) and TestFlight (beta testing platform).• Represented the App Store at developer events as well as with the press and the European Commission as official spokesperson for the company.• Oversaw the successful launch of Apple Arcade, a first-of-its-kind games subscription service. -
Senior Product Manager, The App StoreApple Mar 2010 - Jan 2017Cupertino, California, Us• First product manager for the App Store.• Built, led and mentored the team (10 people) overseeing both customer-facing and developer-facing features used by hundreds of millions of worldwide customers daily—features including app search/ discovery, ratings and reviews and personalized recommendations.• Developed, pitched and built consensus around a complete redesign of the App Store, which led to double digit increases in key App Store metrics (daily visitors, repeat, visitors, average revenue per user).
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Senior Product Manager, Movies/Tv/Audiobooks/PodcastsApple Jan 2009 - Mar 2010Cupertino, California, Us• Moved to a product IC role in iTunes when the Apple Store online store was moved under IT. Oversaw an increase in the number of movie titles available in iTunes from 3k to over 10k through process improvements.• Oversaw an increase in the number of movie titles available in iTunes from 3,000 over 10,000 through process improvements.• Led the integration of Rotten Tomatoes into iTunes.
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Senior Manager, Website FeaturesApple Jun 2004 - Jan 2009Cupertino, California, Us• Managed three Engineering teams (30 people) building website features for the Apple Store online.• Led the migration onto then-current tech stack to meet increased load brought on by the popularity of Apple products.• Introduced methodologies (SCRUM), which led to significant gains in productivity.
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Director Of Program ManagementWalmart.Com Jan 2002 - Jun 2004Bentonville, Arkansas, Us• Responsible for the relationship between Walmart corporate in Arkansas and "the Dotcom" in San Francisco—two distinct cultures.• Led successful launches of store integration features that leveraged strengths of online and offline commerce. -
Director, Web Development For Vicinity CorporationMicrosoft Jun 1997 - Jan 2002Redmond, Washington, Us• Joined 25-person startup and built out the professional services organization over four years.• Vicinity was sold to Microsoft in October, 2022.
Pedraum Pardehpoosh Skills
Pedraum Pardehpoosh Education Details
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Boston UniversityStatistical Computing -
University Of California, DavisHuman Devlopment
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Las Lomas
Frequently Asked Questions about Pedraum Pardehpoosh
What company does Pedraum Pardehpoosh work for?
Pedraum Pardehpoosh works for Automattic
What is Pedraum Pardehpoosh's role at the current company?
Pedraum Pardehpoosh's current role is VP of Product at Automattic.
What is Pedraum Pardehpoosh's email address?
Pedraum Pardehpoosh's email address is pp****@****ple.com
What is Pedraum Pardehpoosh's direct phone number?
Pedraum Pardehpoosh's direct phone number is +191933*****
What schools did Pedraum Pardehpoosh attend?
Pedraum Pardehpoosh attended Boston University, University Of California, Davis, Las Lomas.
What are some of Pedraum Pardehpoosh's interests?
Pedraum Pardehpoosh has interest in Developer Tools, Mobile, E Commerce, Consumer Electronics, K 12 Education, Messaging, Education, Communications Hardware, Consumer Goods, Fashion.
What skills is Pedraum Pardehpoosh known for?
Pedraum Pardehpoosh has skills like Product Management, Mobile Applications, Agile Methodologies, E Commerce, Mobile Devices, Leadership, User Experience, Cross Functional Team Leadership, Scrum, Product Marketing, Customer Experience, Engineering Management.
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