Pedro Alarcón Email and Phone Number

- Lead brand, product, and promotional campaigns while leading a team of area managers and reporting to the CMO. Execute a comprehensive brand strategy across all customer touchpoints.- Lead new product launches and commercial initiatives to drive customer acquisition and retention while reducing churn across online, retail, and traditional channels.- Collaborate in developing digital campaigns focused on customer acquisition through platforms like YouTube, Meta, SEO/SEM, streaming services and CRM.- Direct the marketing strategy for the Financial Services Business Unit to enhance customer engagement and retention, overseeing new launches and creating go-to-market plans to meet company targets and boost profitability.- Manage and optimize brand budget to develop media plans and ROI-focused advertising campaigns.- Develop a new B2B sub-brand, “Clip Empresas,” targeting the middle and large markets to provide efficient business solutions.- Oversee advertising, media, and content agencies to implement both digital and offline campaigns, facilitating pitching processes and fostering creativity.Achievements: - Led the team to position Clip as one of the 'Top 30 Most Valuable Mexican Brands' in the Kantar ranking, achieving #17 as the only startup and the first fintech to make the list.- Developed a new brand strategy and architecture, boosting brand awareness by 8 points for Clip, with a 41% increase in sales year-over-year, leading over six successful marketing campaigns.

- Lead strategy for licensed brands (Disney, Universal and Nickelodeon) to standardize execution of marketing programs all across the region: Brazil, Mexico, Colombia, Chile, Argentina, Peru and Central America.- Create digital campaigns aimed at accelerating e-commerce growth targeting the collectors' segment for action figures and dolls.- Promote entertainment releases for Transformers, Power Rangers, Marvel, and Disney Princess across movies, shows, and digital content, while enhancing licensing and promotional programs. - Oversee 40% of the business in Mexico, including action figures, fashion dolls, and preschool products, leading a team of brand managers to design and execute the commercial plan encompassing advertising, channel strategy, pricing, and profitability.- Lead the development of local innovations and promotions for Disney brands. - Negotiate regional targets for global licensing agreements while designing tailored local plans.Achievements: - Positioned Marvel as the #1 toy brand (2019), Frozen as the fastest-growing property (2020), and Star Wars in the top 5 e-commerce brands (2020) with effective marketing programs for Mexico and LATAM.- Led double digit growth for NERF (+12%) Marvel (+26%) and Transformers (+43%) based on a channel strategy and promotional campaigns.

- Increased the operating profit of the leading hair color brand 'Nutrisse' by 16% through the execution of a long-term plan aimed at enhancing the value proposition.- Expanded the consumer base through line extension launches targeting both younger (Nutrisse Coloríssimos) and older consumers (Nutrisse Ultra Cobertura), achieving a market share of 29%.

- Launched and positioned luxury and mass market alcohol brands through digital marketing, PR, and point-of-sale campaigns.- Maximized the distribution of Trivento wines (Argentina), Henkell (Germany), and Fetzer (US) through targeted commercial strategies across supermarkets, specialty retailers, and on-premise channels.

- Successfully developed and launched 'Savilé' new hair care line, achieving the third position in the shampoo market in Mexico (7% of market share in the first year) exceeding forecast expectations.- Relaunched the EGO brand strategy and introduced over five line extensions, establishing leadership in the styling category within 10 months (24% of market share).- Led innovation initiatives to enhance value proposition and implement cost reduction strategies for beverage and dessert brands, including Bonice, Suntea, Frutimax, and Gelafrut.